Advantages of Focus Groups. Socially oriented research method Flexible High face validity Speedy results Low in cost. Disadvantages of Focus Groups. Less control than individual interviews. Data can be difficult to analyze. Moderators must be skilled. Disadvantages of Focus Groups.
Two parts of the study:
Objective risk/safety assessment
Focus group of public perceptions of safety
8 focus groups (each with 9-17 participants):
5 in communities near the flight paths
2 near smaller airports
1 away from any airport