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The Bakery Sales Cycle and Day Parts

Chapter Thirteen. The Bakery Sales Cycle and Day Parts. Chapter Overview. Major Selling Seasons Minor Selling Seasons and Events Promotional Events Wedding Season Black Swan Events Day Parts. Major Selling Season. Super Bowl Mardi Gras season Valentine’s Day Easter

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The Bakery Sales Cycle and Day Parts

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  1. Chapter Thirteen The Bakery Sales Cycle and Day Parts

  2. Chapter Overview • Major Selling Seasons • Minor Selling Seasons and Events • Promotional Events • Wedding Season • Black Swan Events • Day Parts

  3. Major Selling Season • Super Bowl • Mardi Gras season • Valentine’s Day • Easter • Graduation season • Dog daze/picnic time • Back to school • Halloween • Thanksgiving • Christmas

  4. Minor Selling Seasons and Events • New Year’s • Epiphany – Twelfth Night • Martin Luther King Day • Presidents’ Day • Fat Tuesday • St. Patrick’s Day • St. Joseph’s Day • Cinco de Mayo • Mother’s Day • Memorial Day • Flag Day • Father’s Day • 4th of July • Labor Day • Day of the Dead – Nov. 1 • Sporting seasons

  5. Promotional Events • National _____ Day • Sporting seasons

  6. Wedding Season • Year round • Wedding cake order forms • Wedding cake contract

  7. Black Swan Events • Random events • William and Kate’s royal wedding • Hailey’s comet • The Olympics – new stars • U.S. presidential elections

  8. Day Parts • Creating New Day Parts • Cross Promotion • Renaming to reinvent

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