MARKETING AREA EXECUTIVE SERIES PRESENTS. One of the world’s leading authorities on customer relationships. Martha Rogers, Ph.D. Peppers & Rogers Group/Duke University. “The Compelling Economics of Customer Centricity”. TIME: OCTOBER 13, 2011 – 6:00PM-7:30PM
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MARKETING AREA EXECUTIVE SERIES PRESENTS
One of the world’s leading authorities on customer relationships
Martha Rogers, Ph.D.
Peppers & Rogers Group/Duke University
“The Compelling Economics of Customer Centricity”
TIME: OCTOBER 13, 2011 – 6:00PM-7:30PM
LOCATION: McMahon Hall room 109
Refreshments will be served
Martha Rogers, Ph.D., is the co-author, with Don Peppers, of eight best-selling books on improving business success and shareholder value – and co-founder of Peppers & Rogers Group, the world’s leading customer strategy consulting company, as well as an Adjunct Professor at Duke University.
As the social media revolution gains traction, a company’s “trustability” will soon be the single most valuable asset it has. Join Dr. Rogers for an introduction to this approach, based on her upcoming book, coauthored with Don Peppers, Extreme Trust: Honesty as a Competitive Advantage.
Limited Space – Please RSVP to Linda Purcell – LPurcell2@fordham.edu
This event is sponsored by the Procter & Gamble Fund of the Greater Cincinnati Foundation