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MARKETING AREA EXECUTIVE SERIES PRESENTS. One of the world’s leading authorities on customer relationships. Martha Rogers, Ph.D. Peppers & Rogers Group/Duke University. “The Compelling Economics of Customer Centricity”. TIME: OCTOBER 13, 2011 – 6:00PM-7:30PM

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One of the world’s leading authorities on customer relationships

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One of the world s leading authorities on customer relationships

MARKETING AREA EXECUTIVE SERIES PRESENTS

One of the world’s leading authorities on customer relationships

Martha Rogers, Ph.D.

Peppers & Rogers Group/Duke University

“The Compelling Economics of Customer Centricity”

TIME: OCTOBER 13, 2011 – 6:00PM-7:30PM

LOCATION: McMahon Hall room 109

Refreshments will be served

Martha Rogers, Ph.D., is the co-author, with Don Peppers, of eight best-selling books on improving business success and shareholder value – and co-founder of Peppers & Rogers Group, the world’s leading customer strategy consulting company, as well as an Adjunct Professor at Duke University.

As the social media revolution gains traction, a company’s “trustability” will soon be the single most valuable asset it has. Join Dr. Rogers for an introduction to this approach, based on her upcoming book, coauthored with Don Peppers, Extreme Trust: Honesty as a Competitive Advantage.

Limited Space – Please RSVP to Linda Purcell – LPurcell2@fordham.edu

This event is sponsored by the Procter & Gamble Fund of the Greater Cincinnati Foundation


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