1 / 6

BodyWorksFitnessCenters

Kayla Calloway Period 3. BodyWorksFitnessCenters. M arketing Strategies. Let us help you find the healthy you!. Overview. Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps. Marketing Goals. Image - Hip - Cutting-edge classes and equipment

Download Presentation

BodyWorksFitnessCenters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Kayla Calloway Period 3 BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

  2. Overview • Marketing Goals • Current Promotions/Publicity • Other Marketing Ideas • Next Steps

  3. Marketing Goals • Image - Hip - Cutting-edge classes and equipment - Not just a place to work out • Acquire new members - Those without existing gym membership - Those who are members at other gyms • Garner as much publicity as possible • Attain strong promotional partners

  4. Current Promotions/Publicity • Running adds in several local newspapers and magazines • Feature in - “US Heath” magazine - “Get Fit“ magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segment on “What’s New in New York”

  5. Other Marketing Ideas • Food product cross-promotion - Protein bars - Bottled water - Other health foods • More health/news magazines features • New membership incentives • Free dumbbells with membership • Seasonal promotions • Local online advertising

  6. Next Steps… • Prep sales staff for opening day • Meet with potential promotional partners • Create premium items for giveaways • Preliminary plans for launch party

More Related