Chapter 6:    Product Planning for Goods  and Services

Chapter 6: Product Planning for Goods and Services PowerPoint PPT Presentation


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Main Points . What is a product?Product classesBranding, packaging and warrantiesPLC(product life cycle)New product. 1. What Product" really means. Product(p255): the need-satisfying offering of a firm (goods, services, experiences, events, persons, places, properties, organizations, informatio

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Chapter 6: Product Planning for Goods and Services

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