1 / 10

Virtual Fitting Room

Virtual Fitting Room. Innovation in Fashion. Objective. Make customers happy and satisfied Have them return as customers Increase revenue Lower the rate of returns. Returned items. 2 8% of garments bought are returned, mostly due to incorrect fit

erwin
Download Presentation

Virtual Fitting Room

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Virtual Fitting Room Innovation in Fashion

  2. Objective • Make customers happy and satisfied • Have them return as customers • Increase revenue • Lower the rate of returns

  3. Returned items • 28% of garments bought are returned, mostly due to incorrect fit • Returned items go on clearance, decreasing profit

  4. The 3-D Mannequin • The 3-D bio-robotic mannequin morphs into approximately 100,000 different shapes • Photograph is taken of each piece of garment on each shape • Takes only 15 minutes per item • Requires 4-7 fits samples on average per brand to create database • No need to replace samples every season

  5. Development Tartu University, Tallinn Technical University in Estonia, and Human Solutions GmbH, the provider of anthropometrical data in Germany

  6. HOW WILL THIS LOOK ON YOU? www.forever21.com

  7. No problem • Know your measurements • Input the measurements • Have the mannequin morph into the size of your body • Try on that dress or jeans you always wanted to buy • See photographs of your fit http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-2010/

  8. goal • Incorporate the virtual fitting room system by the end of the year http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html

  9. See the great invention http://www.youtube.com/watch?v=aWVaIanc7bE Bio-robotic model

  10. Reference • Virtual Fitting Room: Fits.me. Retrieved June 25, 2012, from <http://www.fits.me/content/about-us> • Haldre, Heikki, CEO, Fits.me. ‘How can the use of a bio-robotic virtual fitting room benefit the online retailer and enhance the online shopping experience of a buyer?’ Fibre 2 Fashion. Retrieved June 25, 2012, from <http://softwaresolutions.fibre2fashion.com/techtalk/fits-me> • Forever21 webpage. <http://www.forever21.com/Product/Product.aspx?BR=f21&Category=dress_club&ProductID=2000046464&VariantID=> • Huffpost Healthy Living. 16 July 2008. <http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html> • Geeky Gadgets. 28 September 2010. <http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-2010/> • Simplified Building Concepts. 26 April 2011. <http://www.flickr.com/photos/simplifiedbuilding/5657910860/>

More Related