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Marketing Strategy: Packaging

Marketing Strategy: Packaging. Sports Team. Design a Collectible Egg in Designer Packaging. Plan for today. Brainstorm packaging ideas based on these criteria: product is fragile and collectible

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Marketing Strategy: Packaging

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  1. Marketing Strategy: Packaging Sports Team Design a Collectible Egg in Designer Packaging

  2. Plan for today • Brainstorm packaging ideas based on these criteria: product is fragile and collectible • Learn the importance of product packaging design to increase the items value and to avoid damage while shipping

  3. Details The price point for your product is $250-$300 Sports Team Collectible is the target market customer Your product is a designer egg. Design and create a exclusive egg Create packaging that protects your stylish egg and also increases the value of the Sports Team Collectible

  4. Packaging makes a difference not only for product protection, but for when collectors make the investment to purchase your product. The following is an example of an item that is collectible because it has never been opened 1959 Barbie No. 1 in mint condition. She runs about $8,000.

  5. A package test will be performed to check to make sure your egg is protected by your package design. HOW your may ask??? • Your package that includes your designer egg will be thrown out a two story window to see if it breaks.

  6. Why such a extreme package test? Has anyone ever seen a delivery driver deliver a package? Here is an example of how important packaging is!! YouTube Video of Fed Ex Delivery

  7. Do you think your collectible product needs protective packaging?

  8. Product FEDEX Delivery! Here’s your package!

  9. Product

  10. Product

  11. Product

  12. Product

  13. Product

  14. Product

  15. Product

  16. Product

  17. Product

  18. Product

  19. Product

  20. Product

  21. Product

  22. Product

  23. Product

  24. That Fed Ex driver threw me out of the truck!! OH No I am broken!!

  25. Goal of this project • Is to develop a designer box that will protect the designer collectible egg so you can carefully send the memorabilia to your customer anywhere around the world

  26. Product You cannot boil the egg to make sure it does not break!!

  27. DESIGNER PACKAGING

  28. Design your box • Pick your brand colors

  29. Pick your Sport

  30. Pick your Sports team!!

  31. Put your ideas together

  32. Start designing your packaging to be collectible and durable

  33. Window to see Product

  34. Now time designer egg Faberge style • Product

  35. Eggs designed with style

  36. Choose your egg

  37. Decide on color

  38. Decide on graphics

  39. Build onto graphics AFC EAST 2014 CHAMPIONS

  40. Remember one of your goals is for this not to happen!!!

  41. Remember to package your egg carefully. This may be the guy to deliver your package.

  42. Now let’s get to work!!!!!!!

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