Administrative Issues in Outbreak Investigations: Working with the Media OR . . . How to Optimize Your 15 Minutes of Fame. M. Joan Mallick, R.N., Ph.D. Part B. Working with the Media during an Outbreak Investigation. Introduction.
M. Joan Mallick, R.N., Ph.D.
Working with the Media
Hundreds Sick After Attending Conference Banquet
We also knew that we had a big an extended period of time because the exposed group was so scattered. In terms of the media this meant that we were in a yin and yang situation:
At about 3 p.m. on a Wednesday afternoon I received a phone call from a pediatrician in a local emergency room. She said that for the second day in a row, students from a middle school were in the ER with complaints of nausea, headaches and lethargy. She realized the school had not called the health department the day before as they had said they would. By this time the media had also been notified
Tell it first –
Tell it all -- Tell the truth
The school board hired a consultant whose job was described as to conduct an
independent investigation and report to the board, the parents, and the media
The consultant’s resources (= large consulting fee) allowed him to develop fancy audio visual presentations for press conferences and parent meetings