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Branding FoodWIse – Logo usage and beyond

Branding FoodWIse – Logo usage and beyond. Erin Aagesen, MS, MPH FNV Campaign Coordinator/ Communications Specialist FoodWIse , UW-Extension. Tamsin Ford Graphic Artist FoodWIse , UW-Extension. What is a brand?. Branding 101. A brand is a promise.

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Branding FoodWIse – Logo usage and beyond

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  1. Branding FoodWIse– Logo usage and beyond Erin Aagesen, MS, MPHFNV Campaign Coordinator/Communications SpecialistFoodWIse, UW-Extension Tamsin FordGraphic ArtistFoodWIse, UW-Extension

  2. What is a brand?

  3. Branding 101 A brand is a promise. • The promise set expectations for the brand. • Healthy choices, healthy lives. Brand persona • Think of your brand as a person. What sort of person is it? • Credible, trustworthy, honest, warm, authentic, compassionate. Other ideas? Type into chat.

  4. Brand Elements • Logo • Font • Colors • Messaging (print, online, social media) • Brand ambassadors (YOU!)

  5. FoodWIse Branding Goals • Increase consistency across all counties in application of FoodWIse brand elements • Reinforce overall Extension brand through FoodWIse activities • Develop new tools to support a successful brand transition • Move slowly but with intention given pending institutional changes

  6. Logo History Fall 2016 • Change from Wisconsin Nutrition Education Program (WNEP) to FoodWIse • New FoodWIse logo adopted Present day • Cleaning up legacy & revisit purpose of logos • Is FoodWIse listed in your autosignature, voicemail? What about your office environment? Do signs around office reinforce FoodWIse brand?

  7. Naming Guidelines Statewide program First reference: UW Extension – FoodWIse Second reference: FoodWIse County program First reference: Brown County UW Extension – FoodWIse Second reference: Brown County FoodWIse Consider current practices within: brochures, social media, newsletters, grants, 1-on-1 introductions

  8. Messaging for program participants

  9. Food $ense Newsletter Due for a revamp in 2017 Complete the survey to weigh in on upcomingchanges: https://goo.gl/forms/lMeAJDN2Icfqds7G2

  10. New FoodWIse Branded Materials • Stickers for nametags? No. Lanyards! • Stickers for folders, etc? Yes.

  11. New FoodWIse Post Cards • To draw attention to FoodWIse brand • Does not include specific event information • Can be customized with local contact info (on back) • Hand out at health fairs, schools, WIC, food pantries, etc. • You can place your orders at DoIT.com (specific ordering details to follow)

  12. Post Cards

  13. Post Cards

  14. Post Cards

  15. Post Cards

  16. Post Cards

  17. Post Cards

  18. Messaging for policy makers, funders and collaborators

  19. Program description language SHORT State: FoodWIseis a community nutrition education program of UW – Extension. County: Brown County FoodWIse is a community nutrition education program of UW – Extension. MEDIUM State: FoodWIseis a community nutrition education program within the Family Living Programs of the University of Wisconsin-Extension, Cooperative Extension. We empower Wisconsin residents with limited incomes to make healthy choices to achieve healthy lives and reduce health disparities.County: Brown County FoodWIseis a community nutrition education program of the University of Wisconsin-Extension, Cooperative Extension. We empower Wisconsin residents with limited incomes to make healthy choices to achieve healthy lives and reduce health disparities. Consider current practices within: brochures, social media, newsletters, 1-on-1 introductions

  20. “Who we serve” language For policymakers:We serve individuals with limited income, including: • Parents and caregivers of children • School-age youth • Adults without children • Older adults Consider current practices within: brochures, social media, newsletters, 1-on-1 introductions

  21. “What we do” language For policymakers: FoodWIse employs a combination of evidence-based strategies designed to promote changes for individuals, communities and environments to help make the healthy choice the easy choice. We: • Expose people to new fruits and vegetable and why they are important. • Teach parents how to plan and prepare healthy meals. • Empower families with limited financial resources to choose healthful diets and become more food secure by spending food dollars wisely. • Support communities in making the healthy choices the easy choice where people live, learn, work and play. Consider current practices within: brochures, social media, newsletters, 1-on-1 introductions

  22. Tell your stories/share your photos! “The FoodWIse family cooking classes we attended inspired us to let our kids help more in the kitchen and we are all eating at the table together. Bonding with the kids made them happy.” – Danielle S, Weyauwega

  23. Questions?

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