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How to Get Good Ideas Used: Lessons from the Farm

Learn the 5 stages of adoption and the 5 features that help ideas spread. Discover how innovations become contagious and why some ideas become widely used. Apply proven principles for spreading innovations.

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How to Get Good Ideas Used: Lessons from the Farm

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  1. How to Get Good Ideas Used: Lessons from the Farm Sharon Benjamin, Ph.D. Alchemy Susanne Salem-Schatz, Sc.D. MA Coalition for the Prevention of Medical Errors HealthCare Quality Initiatives

  2. Objectives • The participant will be able to: • Identify at least 2  components of Roger's theory of diffusion of innovation • Describe the 5 features that help ideas spread

  3. Hybrid Corn Helped Us See How Innovations Become Contagious

  4. How and Why Do Some Ideas Become Widely Used?

  5. Imagine This Response to New UTI Tools

  6. The 5 Stages of Adoption

  7. You Can Apply Proven Principles For Spreading Innovations Rogers’ Stages of Diffusion of Innovation Stage 1Innovation Stage 2Diffusion Stage 3Adoption Mainstream Tipping Point Experiment Innovators Early Adopters Early Majority Late Majority Laggards

  8. The Curve and The Chasm WHO ARE THE OPINION LEADERS?

  9. Why Some Innovations Spread More Easily Than Others • Relative advantage • Compatibility • Complexity • Trialability • Observability

  10. What Kinds of Changes Spread? • Relative advantage • Why is the recommendation better than the current one? • From whose perspective? • Compatibility • Is the recommendation compatible with current practices and environment?

  11. What Kinds of Changes Spread? • Complexity • How difficult is it to make this change? • Trialability • Can this change be tested on a small scale? • Can risk be minimized during the trial?

  12. What Kinds of Changes Spread? • Observability • How easily can others be observed making the change? • How easily can the consequences of the change be observed?

  13. Making diffusion of innovation theory work for you • Relative advantage over current practice • Compatibility with practices and values • Less Complexity - what makes it simple? • Trialability – how could this be tested on a small scale? • Observability – can the practice and results be easily seen?

  14. Lessons From Adult Learning Theory • Persuasive communication strategies • Establish credibility • Promote active learner involvement • Repetition and reinforcement • Brief graphic printed materials • Offer practical alternatives

  15. Establish Credibility • Refer to credible sponsors and sources of data • Research shows… • Providers from leading organizations… • Your doctor (NP, PA) • National guidelines, recomendations • Present both sides of the issue (“inoculation”) • Acknowledge difficulty in finding time for … • Share frustration in changing patient behavior • Share how you overcame skepticism • Sometimes you can “be the boss”

  16. Promote Active Employee, Physician and Family Involvement • Engage your colleagues (residents, patients, families) in two way communication to make sure that your presentation is specific to them • Ask what would be a barrier to change • Ask what might make this change easier • Actively use educational materials to reinforce your points

  17. Repetition and Reinforcement • Keep it simple—focus on a few key points • Repeat the key educational messages • Reinforce and follow up

  18. Offer Practical Alternatives • Propose substitute strategies • Offer reassurance to residents, patients and families • Not prescribing does not mean doing nothing • Provide brief “script” to support education and reassurance

  19. Making Adult Learning Theory Work For You • Persuasive communication strategies • Establish credibility • Promote active learner involvement • Repetition and reinforcement • Brief graphic printed materials • Offer practical alternatives

  20. Powerful Words & Actions:Solving your own puzzle

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