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Uncovering the Green Mind

Uncovering the Green Mind. Kathrina Soja. Background. Environmental research primarily focused on physical, versus behavioral or cognitive sciences Center for Research on Environmental Decisions (CRED)

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Uncovering the Green Mind

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  1. Uncovering the Green Mind Kathrina Soja

  2. Background • Environmental research primarily focused on physical, versus behavioral or cognitive sciences • Center for Research on Environmental Decisions (CRED) • Current research: How peoples preferences over environmental issues influence their feelings about the environment • Predictive power of base rates of risk, loss, and ambiguity aversion, and time preference • Portfolio choice, occupational choice, smoking, migration, wealth, business ownership, credit card balances, debt, government assistance (Cardenas & Carpenter, 2008; Dohmen et al., 2005; Meier and Spienger, 2007)

  3. Methodology • Goal of Research: Measure individual’s time preference, risk preference, ambiguity aversion, and loss aversion and correlate it with their environmental attitudes. • 79 Middlebury College Students • Experiments conducted in groups of 4-12 people Three-part design • Demographic Survey • Four mini experiments designed to measure preferences • 20 Question Environmental Attitude Survey • 15 Questions from Revised New Environmental Paradigm, 5 additional questions

  4. Experimental Design Risk Aversion Loss Aversion Ambiguity Aversion Time Preference

  5. Conclusion • On NEP questions: Higher significance of experimental variables than demographic variables on environmental attitudes • Scoring methods and sample • Ambiguity and Loss Aversion • Disagreement among external sources decrease the amount of attention paid to them (Cameron, 2005) • Uncertainty over climate change reduces the frequency of green behavior (Swim, 2009) • Policy Implications • Future Research • Larger and more heterogeneous sample

  6. The End

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