Mi021 cs021 computers in management
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MI021 / CS021 Computers in Management. Oct. 13, 2006 Personalization & Mass Customization and - The Evolving Software Market. Topics Covered. Mass-Customization & Personalization Examples: Apparel, Food, Vehicle Advantage Motivating factors. Competitive advantage? Challenges & Pitfalls

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MI021 / CS021 Computers in Management

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Mi021 cs021 computers in management

MI021 / CS021Computers in Management

Oct. 13, 2006

Personalization &

Mass Customization

and -

The Evolving Software Market


Topics covered

Topics Covered

  • Mass-Customization & Personalization

    • Examples: Apparel, Food, Vehicle

    • Advantage

      • Motivating factors. Competitive advantage?

    • Challenges & Pitfalls

  • The evolving software market

    • mySQL – open source beyond Linux

    • Salesforce.com, ASPs, and software as a service


Mi021 cs021 computers in management

Starbucks

HearMusic

NikeID


Mi021 cs021 computers in management

Custom Stamps Seemed Like a Good Idea At the Time…

..but, some of the customers were a bit ‘creative’


Challenges

Challenges

  • Controlling ‘freedom of expression’

    • Swtshop on Nikes, Slobodan Stamps

  • Complexity of ordering

  • Fit & Taste difficulties

    • Custom Foot & MyCereal.com

  • Need to retrofit production lines

    • 6+ month effort at Nike

  • Return on investment

    • Need to achieve margins & scale to justify investment


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