Google tour builder
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Google Tour Builder PowerPoint PPT Presentation


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Google Tour Builder. TIA Presentation International Tourism Ongaro Anna – Petraglio Elena 25/11/2013. Table of contents. The product How does it work ? Implications in the travel industry Competitor Advantages / Disadvantages Conclusion. The product.

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Google Tour Builder

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Google tour builder

Google Tour Builder

TIA Presentation International Tourism

Ongaro Anna – PetraglioElena

25/11/2013


Table of contents

Table of contents

  • Theproduct

  • Howdoesitwork?

  • Implications in thetravelindustry

  • Competitor

  • Advantages/Disadvantages

  • Conclusion


The product

Theproduct

  • Historically made for veterans

  • The tour shows the different stops

  • It can be set up geographically or historically

  • It can include music, video, pictures, description, etc…

  • It requires a Google account and the Google Earth desktop plug-in

  • It allows people to share experiences by social media:


How does it work

Howdoesitwork?

  • It is essentially a structured, rich media version of the “My places” feature of Google Maps.

  • Our experiment:https://tourbuilder.withgoogle.com/


Possible use of tour builder in travel industry

Possible use of Tour Builder in travelindustry

  • People to share their trip experiences.

  • OTAsand other travel product selling services  to create a Tour for every holiday package product.

  • Hotel chains to map all hotels of a chain in the order of their opening. A visual “About us”.

  • Destination marketing to show people the sights visited by walking tourists.


Competitor

Competitor:

  • An interactive YouTube platform for the hotel industry (collaboration with Google)

  • It offers travelers a whole new way to plan and share their trips

  • The 1st custom-built YouTube brand channel in the hotel industry.

  • Main difference with Tour Builder: DTourhas also a DoubleTree hotel search widget.


Advantages disadvantages

Advantages- Disadvantages

  • New way of sharing

  • It canbeused for tourismpurposes

    (to make the destination more attractive)

  • It canbeused for scholar purposes

  • Intuitive, interactive

  • New tool to master

  • Is itgoing to attract people?

  • Need to have a Google Account

  • Onlyshareable on 4 social media websites

Advantages

Disadvantages


Conclusion

Conclusion

  • A new trend to inspire peopletotravel

  • UserGenerateContent

  • Sharinggeneration

  • New possibilitiesforthetourism sector

  • Beta version (developmentversion)


Sources

Sources

  • Builder, T. (n.d.). Tour Builder - Put your story on the map. Retrieved from https://tourbuilder.withgoogle.com/

  • Hosteltur. (2013, 11 14). Google lanza una nueva herramienta para crear tours.Retrieved from http://www.hosteltur.com/122310_google-lanza-nueva-herramienta-crear-tours.html

  • Mashable. (2013, 11 18). Google Earth Intros Tour Builder, A Cooler Way To Tell Stories. Retrieved from http://mashable.com/2013/11/17/tour-builder-lets-you-tell-stories-with-google-earth/

  • System, G. O. (2013, 08 30). Google Earth Tour Builder. Retrieved from http://googlesystem.blogspot.ch/2013/08/google-earth-tour-builder.html

  • Tnooz. (2013, 11 12). Google wades into personal trip planning with Tour Builder. Retrieved from http://www.tnooz.com/article/tour-builder-google


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