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The UK’s most influential brands

The UK’s most influential brands. Source: TLG Communications 2010. Comment. Experts said that the survey findings chimed with a willingness by consumers to pay a premium for high-quality products from companies with a strong reputation for the way they conduct business.

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The UK’s most influential brands

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  1. The UK’s most influential brands Source: TLG Communications 2010

  2. Comment Experts said that the survey findings chimed with a willingness by consumers to pay a premium for high-quality products from companies with a strong reputation for the way they conduct business. John Lewis’s brand has become a byword for quality customer service and product, but also for a way of doing business. It is how a company does business that defines corporate reputation, not just what it sells. Malcolm Gooderham, founder of TLG Source: The Times 14-11-10

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