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Great Expectations: Boomers and the Future of Volunteering VolunteerMatch User Research Study. Volunteer Match. Where volunteering begins. Presented by:. P e t e r D. HART. RESEARCH. A. S. S. O. C. I. A. T. E. S. Acknowledgements. Introduction.

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Powerpoint presentation

Great Expectations:

Boomers and the Future of Volunteering

VolunteerMatch User Research Study

VolunteerMatch

Where volunteering begins.

Presented by:


Acknowledgements

P e t e r D

HART

RESEARCH

A

S

S

O

C

I

A

T

E

S

Acknowledgements


Introduction

Introduction

  • 77 million Baby Boomers are beginning to rethink “retirement”

  • Opportunity for a profound social legacy

  • Will they volunteer?

  • What makes them different?

  • Are nonprofits interested?

  • How will they connect?


About volunteermatch

About VolunteerMatch

  • Our mission is to help everybody find a great place to volunteer

  • Our popular online service welcomes millions of visitor a year

  • Preferred recruiting service for 46,000 nonprofits

  • Strong network of corporate partnerships


Methodology

Methodology

  • Telephone survey among 507 adults age 55 to 75 who currently do not volunteer; conducted June 12 – 16, 2006; margin of error = ±4.4 percentage points

  • Online survey among 2,316 volunteers registered with VolunteerMatch; conducted June 12 – July 6, 2006; margin of error = ±2.0 percentage points.

  • Online survey among 1,024 staff of nonprofit organizations that use VolunteerMatch; conducted June 9 – 27, 2006; margin of error = ±3.1 percentage points

  • 20 in-depth telephone interviews with volunteer coordinators at nonprofits that use VolunteerMatch: 10 interviews among coordinators at nonprofits that use volunteers age 55 and older, 10 interviews among coordinators at nonprofits that do not use older volunteers; conducted August 7 – 16, 2006


Powerpoint presentation

What’s Next?

Non-Volunteers 55+ Phone Survey


Non volunteers see retirement as a new chapter

Non-Volunteers See Retirement As A New Chapter

Among Non-Volunteers 55+

All Non-Volunteers

Age 55 to 64

Age 65 to 75

Source: Hart Survey of Non-Volunteers (N=507)


More than half of non volunteers 55 have some interest in volunteering

Very/fairly interested

College graduates

Professionals/managers

Women age 55-64

Churchgoers

45%

42%

41%

39%

More than Half of Non-Volunteers 55+ Have Some Interest in Volunteering

How interested are you in volunteering, either now or at some point in the future?

Non-Volunteers 55+

Not sure

Very interested

Not veryinterested

Fairlyinterested

Just 11% of non-volunteers say they have tried to find a volunteer opportunity in the past year.

Somewhatinterested

Source: Hart Survey of Non-Volunteers (N=507)


Among non volunteers professionals and women aged 55 64 show most interest

Among Non-Volunteers, Professionals and Women Aged 55-64 Show Most Interest

How interested are you in volunteering, either now, or at some point in the future?

Non-volunteers 55+ by Gender

Non-volunteers 55+ by Occupation

103

108

148

142

53

276

35

91

Source: Hart Survey of Non-Volunteers (N=507)


Helping others making a difference is top reason for volunteering

“Helping Others/Making A Difference” Is Top Reason for Volunteering

Selected Most Important Reason for Volunteering

Non-Volunteers 55+

Help others/make a difference

Contribute to cause I care about

Use my skills in productive way

Meet people, make friends

Be involved in my community

Develop new skills, experience

Community service requirement

Source: Hart Survey of Non-Volunteers (N=507)


What are non volunteers looking for

What Are Non-Volunteers Looking For?

Factors that might contribute to a positive volunteer experience

Among Non-Volunteers 55+

81%

Cause I care about

Nearby/convenient

Interesting/challenging

Fits my schedule

Uses my skills/experience

Understand expectations

Intellectually stimulating

I can make a difference

Has orientation/training

Volunteer with friends

Matches my career skills

70%

70%

69%

66%

63%

63%

63%

55%

53%

47%

*Ratings on ten-point scale: 10 = essential factor, 1 = not at all important factor

Source: Hart Survey of Non-Volunteers (N=507)


Non volunteers 55 report being most interested in learning new skills and exploring new interests

Non-Volunteers 55+ Report Being Most Interested in Learning New Skills and Exploring New Interests

Type of Volunteer Activity I Would Most Prefer

Non-Volunteers 55+

Activity that helps me learn new skills or explore new interests

Activity that most people can do, regardless of experience/interest

Activity that makes use of my job/career-related skills

Activity that makes use of my non-career related skills, talents, interests

Source: Hart Survey of Non-Volunteers (N=507)


Barriers to volunteering

Barriers To Volunteering

Besides not enough time, which of these is the most/ second-most important reason you don’t volunteer?

All Non-Volunteers 55+

24%

40%

23%

25%

17%

8%

8%

23%

Non-Volunteers 55+ very/fairly interested in volunteering

Haven’t found right opportunity

Health/physical limitations

Haven’t found anything well-suited to my skills

Prefer to give back in other ways

Can’t afford to volunteer

Don’t know where to begin

Previous volunteering experience not positive

Not interested

Source: Hart Survey of Non-Volunteers (N=507)


Powerpoint presentation

Are Older Volunteers Different?

VolunteerMatch User Research


Powerpoint presentation

Volunteering Attracts People of All ages

All Users by Age

Source: Hart Survey of Volunteers (N=2,316)


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Gender Differences by Age

Users by Age and Gender

Source: Hart Survey of Volunteers (N=2,316)


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Older Volunteers Volunteer More

Average Hours of Volunteering Per Year by Age Group

Among All Users

Average Hours of Volunteering

Source: Hart Survey of Volunteers (N=2,316)


Volunteering is about identity

Volunteering Is About Identity

Compared to other things you do in your life, how important to you is the volunteer work that you do?

Not very important

One of the most important things in my life

Somewhat important

69% highly

important

Very important

Source: Hart Survey of Volunteers (N=2,316)


The importance of volunteering increases with age

The Importance of Volunteering Increases with Age

Compared to other things you do in your life, how important to you is the volunteer work that you do?

One of the Most Important Things

Very Important

Source: Hart Survey of Volunteers (N=2,316)


Helping others making a difference is top reason for volunteering1

“Helping Others/Making A Difference” Is Top Reason For Volunteering

Selected Most Important Reason for Volunteering

All Users

Help others/make a difference

Be involved in my community

Contribute to cause I care about

Use my skills in productive way

Develop new skills, experience

Give back to community

Meet people, make friends

Community service requirement

Source: Hart Survey of Volunteers (N=2,316)


Motivations vary by age

Motivations Vary by Age

What is the most important reason you volunteer?

All Users

266

593

619

460

77

282

Source: Hart Survey of Volunteers (N=2,316)


Older volunteers find fewer opportunities of interest

Older Volunteers Find Fewer Opportunities of Interest

% saying they find a volunteer opportunity that matches their interests at least half the time they visit VolunteerMatch

Volunteers under age 55

Volunteers age 55-64

Volunteers age 65/older

Under 40

40-54

55-64

65+

Source: Hart Survey of Volunteers (N=2,316)


Important factors in a volunteer experience

Important Factors in a Volunteer Experience

% users rating each as very important/important

Volunteers Under 55

Volunteers 55+

Source: Hart Survey of Volunteers (N=2,316)


Older volunteers are looking for interesting challenging opportunities

Older Volunteers Are Looking for Interesting & Challenging Opportunities

% users “much less likely” to volunteer if factor is NOT met

Users 55+

Users Under 55

Source: Hart Survey of Volunteers (N=2,316)


Older volunteers would prefer to make use of their skills

Older Volunteers Would Prefer to Make Use of Their Skills

... which of the following statements best describes the kind of activity you prefer?

All Users

Source: Hart Survey of Volunteers (N=2,316)


Men are particularly interested in making use of their skills

Men are Particularly Interested in Making Use of Their Skills

...which of the following statements best describes the kind of activity you prefer?

Users by Gender and Age

Source: Hart Survey of Volunteers (N=2,316)


Skills are a sticking point for older men

Skills Are A Sticking Point for Older Men

“I can always find volunteer opportunities that match my personal and professional skills and abilities.”

Men Age 55+

All Users

Strongly agree

Strongly disagree

Somewhat agree

Somewhat disagree

Source: Hart Survey of Volunteers (N=2,316)


Thinking ahead to the next few years do you think you will be volunteering

Thinking ahead to the next few years, do you think you will be volunteering...

Most Volunteers 55+ Expect to Volunteer More

Among Users 55+

Source: Hart Survey of Volunteers (N=2,316)


Powerpoint presentation

The Nonprofit Perspective

User Research


Volunteers play an important role for nonprofits

Volunteers Play An Important Role for Nonprofits

Among Nonprofit Staff

Capability to provide services we otherwise could not provide

Increase in quality of our services/programs

Cost savings to ourorganization

More detailed attentionto people we serve

Increase in public support for our programs

Capability to improve management/operations of our organization

92% of nonprofit staff say that volunteers are very important to their organization.

Source: Hart Survey of non-profits 2006 (N=1024)


The more volunteers the more important their role is seen

Over 100

73%

71%

67%

64%

63%

26 to 100

75%

64%

65%

62%

58%

25/fewer

64%

56%

62%

54%

49%

The More Volunteers, The More Important Their Role Is Seen

For each benefit, % of nonprofit staff saying volunteers provide this to their organization to a great extent

Number of volunteers organization has

Capability to provide services we otherwise could not provide

Cost savings to our organization

Increase in quality of our services/programs

More detailed attentionto people we serve

Increase in public support for our programs

Source: Hart Survey of non-profits 2006 (N=1024)


Nonprofits are looking for volunteers across all age groups

Nonprofits Are Looking for Volunteers Across All Age Groups

Does your organization have a particular need for volunteers in any of the following age ranges? Do you have difficulty recruiting volunteers in any of the following age ranges?

Need volunteers

Have difficulty finding volunteers

Aged 55 and older = 27%

Note: 54% of respondents indicated no need for a particular age range

Source: Hart Survey of non-profits 2006 (N=1024)


Powerpoint presentation

81%

62%

Most Nonprofits Are Already Engaging Older Volunteers

Please indicate whether any of your organization’s volunteers fall into the following age ranges.

Age 55-64

Age 65-74

Age 45-54

Source: Hart Survey of non-profits 2006 (N=1024)


Top challenges in engaging volunteers

Top Challenges In Engaging Volunteers

Among Nonprofit Staff

Finding volunteers; knowing where to look for volunteers

People are too busy to volunteer

Difficult to find people interested in volunteering

Can’t find people with the right skills and experience

People have unrealistic expectations about the work

Hard to find people interested in our organization or mission

Difficult to contact/get in touch with volunteers

Difficult to find people who fit with our environment/culture

Source: Hart Survey of non-profits 2006 (N=1024)


Managing volunteers

Managing Volunteers

Among Nonprofit Staff

Organization’sbudget size

$100K/less

65%

43%

42%

41%

26%

28%

25%

20%

Over$1 M

76%

67%

64%

57%

50%

27%

26%

30%

Regular supervision and communication with volunteers

Regular collection of info on volunteers’ hours/numbers

Written policies/job descriptions for volunteers

Procedures to match volunteers with fitting jobs

Volunteer recognition activities, award ceremonies

Measurements of volunteers’ impact

Training/professional development opportunities

Training for paid staff in working with volunteers

Source: Hart Survey of non-profits 2006 (N=1024)


Commenting on older volunteers

Commenting on Older Volunteers

“Well, they usually have more time. That’s the biggest thing… I think they've dealt with a lot of different people and a lot of different situations, so I don't think they're as easily shaken up by things in general. Now on the negative side, some of them have a tendency to be set in their ways."

“They have the maturity level and probably the commitment level and the responsibility level that would be perfect. I would like to tap into that market. . . . They've certainly got more time on their hands than the working mother who's frantic trying to take care of a houseful of kids and the household duties and everything else."

“It's not so much skills that the older volunteers have. I think they have more of a sense of commitment: once they've started something, they really do see it through."

Source: Hart Survey of non-profits 2006 (N=1024)


Older volunteers are different

Older Volunteers are Different

  • When pressed, nonprofit staff cite a number of ways that older volunteers are different:

Opportunities

  • More reliable and mature

  • Greater pride in their work

  • More flexible schedules

  • Better with people

Challenges

  • Established behavior

  • Opinionated

  • Physical limitations

Source: Hart Survey of non-profits 2006 (N=1024)


Powerpoint presentation

Tapping the Skills of Older Adults


Nonprofits use volunteers for many skilled activities

Nonprofits Use Volunteers for Many “Skilled” Activities

Among Nonprofit Staff

Event planning

Fundraising/development

Marketing/communications

Strategic planning

Operations/project mgmt

Computer hardware/software

Staff mgmt/team leadership

Internet/e-commerce

Accounting/finance

Information technology

Legal services

HR/recruitment & training

Grant proposal writing

Counseling

Medical/health services

Source: Hart Survey of non-profits 2006 (N=1024)


80 of nps want more info on volunteers 70 want more skilled volunteers

80% of NPs Want More Info on Volunteers; 70% Want More Skilled Volunteers

To what extent would each of the following factors be helpful in supporting your volunteer programs?

80%

76%

72%

71%

Some Extent

66%

Great Extent

38%

Training in working with volunteers

More information about potential volunteers

Greater availability of skilled volunteers

Volunteer coordinator with stipend

Funding to cover cost of volunteer involvement

Fewer regulatory, legal and liability constraints

Source: Volunteer Management Capacity in America's Charities and Congregations, Urban Institute 2004.


Not surprisingly older adults are more likely to have a variety of professional skills

Volunteers aged 40+

Not Surprisingly Older Adults Are More Likely to Have a Variety of Professional Skills

Do you currently use or have you previously used any of the following skills in your professional career?

All volunteers

Source: Hart Survey of Volunteers (N=2,316 total, 978 volunteers aged 40+)


With few exceptions these skills are underutilized

Used skill in job

With Few Exceptions These Skills Are Underutilized

Do you currently use or have previously used any of the following skills in your professional career? Have you ever used any of the following skills when volunteering in the past?

Used skill volunteering

Source: Hart Survey of Volunteers (N=2,316 total, 978 volunteers aged 40+)


Smaller nps tend to make use of a greater variety of volunteer skills

Smaller NPs Tend to Make Use of a Greater Variety of Volunteer Skills

Number of different volunteer skills used by organization budget

215

137

134

174

116

248

Source: Hart Survey of non-profits 2006 (N=1024)


Powerpoint presentation

Use of the Internet


Leveraging the power of the internet

Leveraging the Power of the Internet

The Pew Internet & American Life Project reports the growing use of the Internet among older adults

  • 78% of 41-50 year-olds are online

  • 72% of 51-59 year-olds are online

Source: Pew Internet & American Life Project


Non volunteers 55 internet usage

Visit Web sites at least once a week

Men

Women

46%

35%

Non-Volunteers 55+ Internet Usage

Besides e-mail, how often do you use the Internet to visit Web sites?

Non-Volunteers 55+

At least once a day

Don’t use the Internet

41%

Few times a week/once a week

Less than once a week/use only for e-mail

Source: Hart Survey of Non-Volunteers (N=507)


The internet is making it easier to find opportunities to help

The Internet is Making it Easier to Find Opportunities to Help

Which of these have become easier since you started using VolunteerMatch?

Users Age40+

61%

56%

53%

49%

47%

42%

35%

35%

Among All Users

Finding organization that needed help

Finding opportunities that interest me

Getting specific info about opportunities

Finding a cause I care about

Finding opportunities nearby/convenient

Finding opportunities that fit my schedule

Finding opportunities that match my skills

Finding an organization that is responsive

Source: Hart Survey of Volunteers (N=2,316)


From online to offline

From Online to Offline

Have you ever volunteered with an organization you found on VolunteerMatch?

Among Users 40+

Yes, have volunteered with an organization I found on VolunteerMatch

No, but expect to within the next 12 months

Have not/don’t expect to do so in next 12 months

Source: Hart Survey of Volunteers (N=2,316)


Powerpoint presentation

Encouraging a Cycle of Satisfaction

How satisfied have you been with your experiences volunteering with organizations you found through VolunteerMatch?

Users 55+

All Users

Source: Hart Survey of Volunteers (N=2,316)


Powerpoint presentation

Empowering Nonprofits

Please rate how much you agree with each of the following statements.

Strongly AgreeSomewhat Agree

Provides valuable service to the organization

Helps reach out and recruit more volunteers

Makes it easier to find the right volunteers

Helps find volunteers who have the needed skills and abilities

Allows the organization to free up valuable resources

Source: Hart Survey of non-profits 2006 (N=1024)


Recruiting skilled volunteers

Recruiting Skilled Volunteers

How satisfied have you been with VolunteerMatch in helping you find highly skilled and/or experienced volunteers?

Staff at nonprofits (60%)that have used VM volunteers for skilled activities

All nonprofit staff

Source: Hart Survey of non-profits 2006 (N=1024)


Connecting to make a difference

Connecting to Make a Difference

Which two or three of these Internet recruiting services have you found most useful?

All nonprofit staff

VolunteerMatch.org

Local volunteer center’s Web site

Craigslist.org

Idealist.org

1-800-Volunteer.org

VolunteerSolutions.org

HandsOn Network

ServeNet.org

33% of staff name only VolunteerMatch

Source: Hart Survey of non-profits 2006 (N=1024)


Powerpoint presentation

Observations

  • The aging baby boomers represent an exceptional opportunity for civil society

  • Older volunteers are more likely to be interested in making use of their skills and experiences

  • Nonprofits are not yet fully tapping the skills of their volunteers

  • The Internet is making it easier for nonprofits and volunteers to connect

  • Choice and information reinforces satisfaction and stimulates the virtuous cycle of civic engagement


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