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Improving IEEE's Engagement with Industry. IEEE Section Congress 2011. Ashutosh Dutta Chair, IEEE MGA Industry Relations. John Day Director, Membership Development. Fred Mintzer VP-Elect, IEEE Technical Activities. MGA Industry Relations Strategy & Plan. IEEE Section Congress 2011.

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Improving ieee s engagement with industry

Improving IEEE's Engagement with Industry

IEEE Section Congress 2011

Ashutosh Dutta

Chair, IEEE MGA Industry Relations

John Day

Director, Membership Development

Fred Mintzer

VP-Elect, IEEE Technical Activities


Mga industry relations strategy plan

MGA Industry RelationsStrategy & Plan

IEEE Section Congress 2011

John Day

Director, Membership Development


Improving ieee s engagement with industry

Slide 3

Existing Charter – Are we delivering on industry’s questions?

How are you ensuring a pipeline of engineers?

Existing Charter …

  • Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees.

  • Promote and inform the relevance of support of IEEE in developing/ changing technologies.

  • Work with industry to establish an understanding of their needs, to determine their further needs and to demonstrate how IEEE can help address their needs.

  • Encourage the establishment of Leadership Training within the Regions and Sections.

How does IEEE improve employee skills?

How does IEEE contribute to shareholder value?


Re assessing industry engagement

Slide 4

Re-assessing Industry Engagement

  • How does collaboration with IEEE advance the mission, goals, and values of industry?

  • How do we use an industry perspective in packaging engagement opportunities with IEEE?

  • How would industry measure success?


Improving ieee s engagement with industry

Slide 5

Strategy Framework

MGA Industry Relations


Improving ieee s engagement with industry

Slide 6

Embracing Industry’s Interests / Objectives

  • Employee Development

  • Recruiting and retaining skilled employees

  • Increasing technical proficiency

  • Improving ‘soft’ and leadership skills

  • Market Development

  • Expanding brand recognition

  • Increasing sales

  • Making a profit

  • Public Goodwill

  • Supporting the local community

  • Assisting government initiatives

  • Contributing to philanthropic causes


Improving ieee s engagement with industry

Slide 7

Integrating MGA Objectives

  • Member Development

  • Increasing technical proficiency

  • Improving ‘soft’ and leadership skills

  • Providing professional recognition

  • Encouraging service to the public

  • Market Development

  • Expanding IEEE brand awareness in technical fields of interest

  • Recruiting and retaining members

  • Volunteer Development

  • Recruiting and retaining talented individuals to lead IEEE

  • Fulfilling IEEE’s mission to the public


Improving ieee s engagement with industry

Where Do Goals Intersect ?

Industry

  • Employee Development

  • Market Development

  • Public Goodwill

IEEE

  • Member Development

  • Volunteer Development

  • Market Development


Improving ieee s engagement with industry

Slide 9

Reciprocating Goals & Exchange (examples)


Member career cycle

Slide 10

Member Career Cycle


Improving ieee s engagement with industry

Slide 11

Implementation Plan


Improving ieee s engagement with industry

Slide 12

Mobilizing the Team

  • Tools & Resources

  • Developing an Industry-relations Volunteer support portal, and manual

  • Developing Industry-focused messaging, and promotional fliers / brochures

  • Peer-to-Peer Collaboration

  • Creating a committee charter

  • Dedicated e-mail alias, “Industry Relations Alert-All”

  • Assembling the industry relations Volunteer team worldwide

  • Establishing virtual collaboration tools, and scheduling periodic webcasts

  • Reporting / Evaluation

  • Developing a strategy / operations progress report, and disseminating periodically to the entire Industry-relations team worldwide


Improving ieee s engagement with industry

Slide 13

Key Deliverables – 2011 / 2012

  • Tools & Resources

  • Industry-focused messaging, and promotional fliers / brochures

  • Industry-relations Volunteer support portal, and manual

  • Peer-to-Peer Collaboration

  • Dedicated e-mail alias, “Industry Relations Alert-All”

  • Assembling the industry relations Volunteer team worldwide

  • Establishing virtual collaboration tools, and scheduling periodic webcasts

  • Reporting / Evaluation

  • Developing a strategy / operations progress reporting framework, and disseminating periodically to the entire Industry-relations team worldwide


Improving ieee s engagement with industry

Slide 14

thank you!

questions?


Engaging industry through collaborative events

Engaging Industry through Collaborative Events

Ashutosh Dutta

Chair, IEEE MGA Industry Relations


Industry days www ieee industry org

Industry Days (www.ieee-industry.org)


Ieee region 1 industry day 2009 http ewh ieee org r1 princetoncentraljersey ieee industry day htm

IEEE Region 1 Industry Day 2009 http://ewh.ieee.org/r1/princetoncentraljersey/ieee_industry_day.htm


Pioneering industry day february 2009

Pioneering Industry Day – February 2009

  • On the eve of 125th year anniversary of IEEE, first event of its kind

  • IEEE Region 1 Industry Day – Southern Area

    • Dr. Howard Michel – Region 1 Director (2007- 2009)

    • Dr. Charles Rubenstein – Region 1 Director (1010-2011)

    • Dr. DurgaMisra – Southern Area Chair

  • Hosted by Telcordia Technologies in front of IEEE HQ, sponsored by Region 1

  • Extraordinary support from IEEE MGA and HQ

  • Program Chair – Dr. TK Srinivas

  • Industry Day dynamics

    • 350 people attended

    • Dr. Lew Terman 2008 IEEE president presided

    • Featured in IEEE.tv

    • Green Track, Telecom Track, Panel Discussion

    • Governor of New Jersey Jon S. Corzine sent a letter or proclamation


  • Preview of ieee tv region 1 southern area industry day february 5 2009

    Preview of IEEE TV - Region 1 Southern Area Industry DayFebruary 5, 2009


    Ieee region 1 industry day 2009

    IEEE Region 1 Industry Day 2009


    Ieee entrepreneur s day 2010

    IEEE Entrepreneur’s Day 2010


    Motivation entrepreneur s day

    Motivation – Entrepreneur’s Day

    • Provide a high value event to IEEE members

    • Southern Area and in particular NJ has been hit hard by plant closings requiring career transition for many.

      • Forum for networking and to leverage their Entrepreneurship skills

    • Engage local Industries

    • Recruit new members and volunteers

    • Create a forum for many R1 sections to work together


    Improving ieee s engagement with industry

    Entrepreneur’s Day

    Agenda


    Improving ieee s engagement with industry

    Entrepreneur’s Day

    Joseph DeLuca, Vice President, Development & Product Management

    Afternoon


    Success factors and results

    Success Factors and Results

    • Stated Factors:

      • Attendee Reaction: 130+ people attended on a Saturday (Mother’s Day Weekend); Used Phrases like “Phenomenal” – Many stayed all the way till 5 PM

        • 5 Entrepreneurs are meeting with one of the venture capitalists for follow through on their venture ideas

      • On Budget execution – over 40% Refund (of surplus) being executed

      • Create seed money for future programs – Not Possible by IEEE Rules – Legacy instead is a successful model for future program execution

      • Increase IEEE Membership: I know of one new IEEE member that did so due to advertisement of this program and a few that were sitting on the fence decided to renew membership


    Ieee north eastern industry day 2010

    IEEE North Eastern Industry Day 2010

    Keynote

    World Cafe

    Workshop


    Overview region 1 neid 2010

    Overview Region 1 NEID 2010

    Main Theme

    Highlights

    Attended by over 100 professionals

    Several keynote speakers

    World café, workshops and four tracks

    broadband,

    energy,

    systems engineering,

    human computer interface.

    Post conference online survey on various aspects of the conference including program, speakers, topics, logistics, and venue

    • Enhancing collaboration between industry and IEEE by connecting stakeholders, professionals and solution providers in a unique opportunity for fostering business relationships and thereby advancing technology


    Ieee innovation day 2011 may 2011

    IEEE Innovation Day 2011 – May 2011


    Ieee region 1 innovation day may 17 2011

    IEEE Region 1 Innovation Day May 17 2011


    Region 10 india industry day march 2011

    Region 10 - India Industry Day – March 2011

    • One and a half day event; a collaborative effort:

      • IEEE India Council, MGA , ComSoc

    • Free registration- meals were included

    • 8 months in the planning, 1150 registered, 700 re-confirmed, 475 attended; tenfrom abroad

    • 20different industries participated in presentations

    • 150plus industries, Government agencies and academic institutions participated

    • Six keynotes, one Panel, one Dinner speaker, six tracks (two in parallel), Banquet and networking

    • Approx 150 students attended, some sponsored by schools, few traveled 32 hours to attend

    • Internationally recognized Keynote speakers covered technology, social and national issues: Kohli, Pruthi, Viswanandham, NarayanaMandaleeka, Byeong, Ladid and more

    • One interactive session with the press; resulted in tenplus newspaper reports

    • IEEE new staffed office in India is appreciated


    India an opportunity

    India- An Opportunity

    • Industrial Growth Rate 8.6%, Manufacturing sector growth of 9.1%

    • 11 million Broadband connections, 770 million mobile connections, urban teledensity of 143%

    • 34.6 % illiterates (260 million adults)

    • Young population: less than 30 years old

    • 96.5% students (age 6-14) enrolled in schools, 71% in Government schools

    • Huge emphasis on education

    • Infrastructure- still in the making

    25% of the next billion mobile users will be Indian

    - Boston Consulting Group


    India industry day march 10 11 bangalore http ieee industry org india

    India Industry Day-March 10-11; Bangalore(http://ieee-industry.org/india/)


    Ieee region 10 india industry day march 2011

    IEEE Region 10 – India Industry Day March 2011


    Take home and follow up

    Take home and follow up

    • India is a fast developing region with a large group of young members and volunteers that are under represented

      • Opportunity to engage young members and student volunteers

    • Lot’s of Good work on local issues and to serve the underserved: Rural communication, vertical technology applications- e.g. serving farmers needs, fighting illiteracy,

    • Potential to engage many aggressive small companies, a few very large ones

    • Potential for partnerships on joint research work, conferences, standards and social activities

    • Collaborate and expand our conference topics to address Regional and local issues

    • Create student programs to support student initiatives and their engagement

    • Plan an Industry Day in China/Brazil in 2011-12


    Ieee region 1 central area industry day r1 caid11 october 21 2011

    Slide 36

    IEEE Region 1 Central Area Industry Day R1 CAID11 - October 21, 2011

    Enhancing Collaboration between

    Industry-Academia and IEEE

    Asif Hassan, Chair <[email protected]>

    College of Nanoscale Science & Engineering

    At The University at Albany

    Albany, New York


    R1 caid11 conference program

    R1 CAID11 Conference Program

    Region 1 Central Area Industry Day Presentations will highlight:

    • Current State and Types of Academia – Industry Collaboration, Expectations and Opportunities for Improvement, Role of IEEE

    • Collaborative Work Leading to Accelerated Advances in Technology

    • Latest Challenges, Opportunities and Advances in Smart Grid Standards and Solutions

    • Views, Trends and Opportunities Fuelling an Impressive Growth in Cloud Computing

    • Requirements of Industry-Academia-IEEE Collaboration in Educating Next Generation of Engineers


    R1 caid11 desirable outcomes

    R1 CAID11 Desirable Outcomes

    • Renewal of Commitment for Identifying Areas of Collaborative Work for New and Improved Products and Services

    • Recognition of Relevance of IEEE as Provider of Information Resources and as Partner in the Development of Standards

    • Development of Understanding of Needs of the Industry and Formulation of Action Plan to Meet those Needs

    • Increase in the Number of Members of IEEE at the College of Nanoscale Science & Engineering

    • Establishment of an IEEE Student Branch at the College of Nanoscale Science & Engineering


    Upcoming industry days

    Slide 39

    Upcoming Industry Days

    Region 1 Central Area Industry Day, October 21, 2011

    Region 9 Brazil Industry Day


    Industry day swot analysis

    Industry Day SWOT Analysis


    Improving ieee s engagement with industry

    Slide 41

    thank you!

    questions?


    Fred mintzer vp elect ieee technical activities

    Fred Mintzer

    VP-Elect, IEEE Technical Activities

    Industry RelationsOpportunities & Challenges


    Improving ieee s engagement with industry

    Slide 43

    Opportunities

    • IEEE opportunities to serve industrial interests

    • Building pools of capable new employees

    • Building employee technical skills

    • Building employee leadership skills

    • Building a technological “world view” for the future

    • Building employee technical skills – in new areas of interest

    • Industrial engagement

    • Better service to their IEEE-member employees

    • Better access to IEEE-nonmember employees

    • A synergy between corporate and employee interests

    • “Good projects” lead to corporate success

    • “Good projects” lead to employee success

    • “Good projects” often feature emerging future technologies that will enter a corporation’s product space or offer new efficiencies to its operation


    Improving ieee s engagement with industry

    Slide 44

    Opportunities

    • Some examples of emerging future technologies

    • “Smart grid”* entering the power and energy space

    • “Computational biology” entering the pharmaceutical space

    • “Cloud computing”* impacting the operation of many compute-reliant businesses

    • The suite of emerging future technologies

    • Similarity for all participants in an industry – enables industry-wide offerings

    • Benefits from broad IEEE technical scope

    • * Future Directions topics


    Improving ieee s engagement with industry

    Slide 45

    Challenges

    • Different corporate interests

    • Building pools of capable new employees

    • Building employee technical skills

    • Building employee leadership skills

    • Building a technological “world view” for the future

    • Building employee technical skills – in new areas of interest

    • Working with individual companies

    • Companies compete with each other. A close relationship with Company A can inhibit a relationship with its competitors

    • Need to be fair to all competitors in an industry

    • Scalable offerings that can serve all in an industry – a special challenge for emerging future technologies


    Improving ieee s engagement with industry

    Slide 46

    Challenges

    • Multidisciplinary suite of emerging technologies for an industry

    • A challenge for TA … as the organizational leadership tends to be technology-centric

    • Finding and attracting excellent speakers on emerging future technologies

    • Many speakers are needed

    • S/C “Distinguished Lecturers” may not be the best fit

    • Incenting volunteers

    • Corporate competition limits the pool of speakers


    Improving ieee s engagement with industry

    Slide 47

    Parting thoughts

    • IEEE Technology Time Machine

    • Symposium on Technologies Beyond 2020

    • Sponsored by IEEE Future Directions

    • June 1-3, 2011, Hong Kong

    • Cloud computing, Future wireless, Mobile and Silicon technologies, Biomedical engineering and E-health, Smart Grid, Energy Harvesting, Digital Content, Carbon Nanostructures and the Internet of Things

    • “The conference organizers have assembled a set of world renowned experts in all these fields making the IEEE Technology Time Machine (IEEE TTM) a truly unique opportunity to network with worldwide industry, government, and academic leaders.”


    Improving ieee s engagement with industry

    Slide 48

    Parting thoughts

    • the Future Directions booth

    • Information on current Future Directions topics

    • Information on the Technology Time Machine

    • Information on IEEE Technology Navigator


    Improving ieee s engagement with industry

    Slide 49

    thank you!

    questions?


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