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The DIGITRANS Method – Fast Forward

The DIGITRANS Method – Fast Forward. Programme co-funded by European Union funds (ERDF). Design the ideal digital shopping experience for organic lovers. 3 Min ( individually ) Sketch your idea here !. Draft the strategic landscape map with your partner.

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The DIGITRANS Method – Fast Forward

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  1. The DIGITRANS Method – Fast Forward Programme co-funded by European Union funds (ERDF)

  2. Design the ideal digital shoppingexperiencefororganiclovers 3 Min (individually) Sketch yourideahere!

  3. Draftthestrategiclandscapemapwithyour partner 3 Min. (working in pairs) Technology/ Legal trends Ongoingecono-micenvironment Competitortrends Customer trends Strategic LandscapeMap

  4. Design somethingusefulforyourpartner/customer 1. Interview 8 Min (2 Sessions x 4 Minuteseach) (workingin pairs) • Whatareyourpartner‘stasks? (Jobs) • Whatareyourpartner‘schallenges (Pains) • Whatisyourpartner‘sbenefit? (Gains) Conduct an InterviewValue Proposition Canvas 2. Digdeeper & askfurtherquestions6 Min (2 Sessions x 3 Minuteseach) (working in pairs)

  5. Reframetheproblem 3. Capture findings3 Min (individually) Goals & Wishes: Whatisyourpartnertryingtoachieve? Insights: New learningsaboutyourpartner‘sfeelingsandmotivations. What‘ssomethingyouseeaboutyourpartner‘sexperiencethatmaybe s/he doesn‘tsee? Value Proposition CanvasPersona 4. Take a stand with a Point-of-View3 Min (individually) _________________(Partner‘sname/ description) needs a wayto__________________________________ (user‘sneeds) because (or „but…“or “surprisingly …“) ____________________________________________________________________________________________________________________________________________________________________________ (Insight)

  6. Ideate: generate digital solutionstotest 5. Draft at least 5 radicalwaysthatmeetyourpartner‘sneeds5 Min (individually) Brainstorming; Brainwriting 6. Share yoursolutionsandcapturefeedback10 Min (2 Sessions x 5 Minuteseach) (working in pairs) Testing; Idea Selection

  7. Iteratebased on thefeedback 7. Reflect& generate a new digital solution. Howcouldthecostandrevenuestructurelook like?3 Min (individually) Brainstorming Idea SelectionBusiness Model CanvasIterative Working Style

  8. Buildandtest 8. Design your digital solutionMakesomethingyour partner caninteractwith!7 Min (individually) SAP ScenesScene2modelBusiness Model CanvasHandcrafted Prototypes 9. Share your digital solution & getfeedback8 Min (2 Sessions x 4 Minuteseach) (working in pairs) TestingFeedback Collection Grid Not here! Whatworked? Whatcouldbeimproved? Ideas… Questions

  9. Reflectyourwork 10. Formulatenextsteps2 Min (individually) Based on thefeedbackreceived – whichtwoaspectswouldyourealizenext? 1) 2) 11. Redefinethe Point-of-View3 Min (individually) Howhasyourpoint-of-view fromstep 5 changedthroughtheinteraction? Draft a new Point-of-view based on theinformationgained.

  10. Contact Martin Kinitzki Herman Hollerith Zentrum Martin.Kinitzki@Reutlingen-University.DE 0049-176-42021189 Petra Newrly MFG Baden-Württembergnewrly@mfg.de 0049-711-90715357 www.interreg-danube.eu/digitrans https://digitrans.me facebook.com/digitransEU bit.ly/digitransme #DigitransEU • The presentationbased on thework„An Introduction in Design Thinking“ byHASSO PLATTNER Institute of Design at Stanford licensedunderCC BY- Non NC- SA. • The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Unless otherwise stated, the presentation “DIGITRANS method – a short overview” of the DIGITRANS Project,hosted by Martin Kinitzki und Petra Newrly, is licensed under the Creative Commons Attribution-Non-Commercial-ShareAlike4.0 International License. You can find a copy of the license here https://creativecommons.org/licenses/by-nc-sa/4.0/deed.de

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