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WHO S. Yourself Your Customer Your Competition Gaining an Advantage over your competition. Stay ahead of the game Game new customers Develop a good reputation Increase income. Dynamic Trend setting Lifestyle (70’s/80’s,90’s) Technological (Mobile Phones/Laptops)

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who s
WHO S
  • Yourself
  • Your Customer
  • Your Competition
  • Gaining an Advantage over your competition
why when
Stay ahead of the game

Game new customers

Develop a good reputation

Increase income

Dynamic

Trend setting

Lifestyle (70’s/80’s,90’s)

Technological (Mobile Phones/Laptops)

Economical (Due to congestion charge more people are cycling)

Government (Anti-smoking campaigns

WhyWhen
slide3
HOW
  • Analyze Target Market
    • Define what your selling
    • Indentify your competition
    • Strength/Weakness
  • Don’t Under Estimate
  • Create a Fresh Spin
    • Unique Selling Point (USP)
    • Location/Product/Service/Feature
  • Monitor Change
    • Stay ahead of the game
    • Monitor Competitors
    • Be Flexible
define yourself
Define Yourself
  • Understand
    • Mission/Goal of Business/Market Place
  • Express what product you have
    • Bad: I have a Nintendo
    • Good: I have a Nintendo Wii
  • Do I operate it in a unique way
  • Do I service a Niche
define competitors
Define Competitors
  • Strengths and Weakness
    • Strength: PC’s are great for doing homework on
    • Weakness: You cannot take it with you
  • Capabilities
    • Mobile phone is capable of photography
  • Customer Base
    • Facebook has millions of customer
  • Marketing Strategies
    • Tesco has a club card that gives you discounts
  • What are they offering
    • Product, service or product and service
  • Future Goals
    • Stratford will successfully host 2012 Olympics
  • Head-to-Head competitors
identify your customer
Identify your Customer
  • Location
  • Age
  • Gender
  • Income Level Habits
    • Tesco Vs M&S
  • Needs
    • PS3 Vs Nintendo Wii
  • Motivation
    • Price, Quality, Credibility, Customer Service, Location
  • Buying Habits
    • Daily, Weekly, Monthly, Yearly etc.
personal experience
Personal Experience
  • Test drive
  • Otherwise how would you know
  • Who gets your money
  • Why
  • XBOX 360 Vs PS3 Vs Nintendo Wii
  • Ipod Vs Sony Walkman
  • Rap Vs Rock
  • Football Vs Rugby
differentiation
Differentiation
  • Saturated Markets
    • MySpace, Facebook, Bebo
  • Find a way to be different
unique selling point usp
Unique Selling Point (USP)
  • A spin setting a benchmark for a product or service
    • Xbox and Playstation have long winded games
    • Nintendo Wii has Impulse games that are addictive but will bore you after a few weeks making want to buy another
    • Xbox and Play Station use joypad, gun, guitar
    • Nintendo Wii is interactive so the users will have that reality feel.
    • Xbox Playstation for couch potatoes
    • Nintendo Wii keeps you off the couch and the movement relates to exercise
unique selling point usp10
Unique Selling Point (USP)
  • Art of USP
    • Add Spin
    • Think outside the Box
    • Add new features
    • Minimum of 3 features
marketing strategy
Marketing Strategy
  • Always have a Marketing Strategy
    • You wouldn’t survive otherwise
  • Analyze competition success and failure
    • Learn from mistakes benefit from triumphs
  • Focus
    • Offer benefits rather than features
  • USP
  • Monitor Trends
  • Packaging
    • Make use of old products/ Facelift
  • User-friendly
    • Easy to understand/Easy to order/Easy to do business with
marketing strategy12
Marketing Strategy

Customer Service

Excellent/ Good Operating hours/Guarantees

Special Features

Buy One Get One Free

price
Price
  • Cheap
    • Doesn’t always work/ Poor Quality
  • Reflect on the quality
    • Faith
  • Special Offers
    • Club card discounts
  • Return Policy
    • Money Back for Unsatisfied Customers
  • Financing Packages
    • Buying insurance online is cheaper than buying on the phone
product service
Product/Service
  • Golden Rule
    • Your Product/Service is everything
    • Without it you have no business
    • Reputation Basis
  • Question your product
    • Reliable
    • Durable
    • Fairly Priced
    • Quality
    • Recognizable
    • Performance
    • Good Location
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