Who Are We?

1. Who Are We? SNAP Guides Inc. is a division of Yellow Pages Group. Its role is to market the Home Improvement and Caregiver Solutions issues, two new and innovative advertising solutions being introduced by Yellow Pages Group and Transcontinental Media in partnership. SNAP Guides has sales offices in Toronto and Montreal, and is selling advertising in both markets to businesses and organizations targeting the home improvement and home care consumer markets. The first Home Improvement Issue was distributed in Toronto and Montreal in March 2006. The second issue will be distributed in March 2007.

2. Our Partners Yellow Pages Group Transcontinental • Print • 337 directories • Circulation: 28 million copies • More than 370 000 advertisers • Reach 93% of the Canadian population • Canada’s largest publisher of consumer magazines • Canada’s largest door-to-door distributor of advertising material • Magazines read by over 11 million readers per month Leading Titles French : Décormag Coup de pouce Elle Bel Âge • Online • Operates Canada’s leading directory Internet sites • 2.4 million business listings on YellowPages.ca • 10.5 millions monthly unique visitors • Reach 30.4% of all online Canadians English : Canadian Living Style at Home

3. The Home Improvement Market Canadian Renovation Spending 2005 Renovation Spending: 40.28 billion 8.84% increase from 2004 The Canada Mortgage and Housing Corporation (CMHC) projects Canadian Renovations spending close to $43.6 billion in 2006. Source: Housing Market Outlook, Canada Edition, Third Quarter 2005, CMHC & CANSIM, table 380-0010 & table 026-0009, Statistics Canada

4. The Home Improvement Market Intentions to Renovate among Toronto Homeowners • 14% of homeowners are ready to renovate within the next 12 months, while another 6% of homeowners are thinking about renovating within the next 12 months. • These Toronto homeowners plan to spend an average of $15,763 on their renovation in 2006. 25% of them plan to spend more than $10,000. Home renovation expenditures in Ontario reached 16 Billion in 2005 Source: Canada Mortgage and Housing Corporation, Consumer Intentions to buy or to renovate a home, May 2006 & Statistics Canada

5. Product One guide. Two sections. Some solutions. • Categories: The two sections are divided in 8 categories of subjects. • Colour Coding:Each category is colour coded and thumb-nailed along page edges for easy navigation. The cover will also introduce a colour coded “menu” of the categories. • Tab: A tab separates the two sections. • Cross Referencing:Subject matter in each section will frequently be referenced to related subject matter in the complementary section to ensure a rich user experience. • Advertiser Index (resource section): This index will guide the users to the right business category. • Additional Navigational Aid:A detailed Table of Contents and Introductory pages will highlight features. • Format: 7 7/8 x 10 3/4 inches Information, articles, buying guide Resources, addresses, services

6. Product The Website GuidePlus Solution: Any advertising purchased in the print Home Improvement issue will be replicated online at no cost.

7. Distribution Total Distribution in the Greater Toronto Area: 259 000 The Yellow Pages Group has won an excellence award for the Home Improvement Special Issue distrubution strategy at the Yellow Pages Association in Orlando, Florida. (April 2006)

8. Return on Investment Would your business turn down 4 new calls per week? Advertising programs we have tracked in the Style at Home Special Issue have generated an average of 57 calls per customer over the first 14 weeks since delivery in March. That’s more than4 calls per week

9. Promotion Special Events Print Online • Directories • Transcontinental Magazines • Styleathome.com • Yellowpages.ca

10. Return on Investment Measured Ads Details on the advertising programs we have tracked in the Greater Toronto Area over the first 14 weeks since delivery in March 2006:

11. Return on Investment Measured Ads Details on the advertising programs we have tracked in the Greater Montreal Area over the first 14 weeks since delivery in March 2006:

12. Research Results The Style at Home Special Issue is a Winner! We have the numbers to prove it. We conducted a detailed survey of homeowners who recalled receiving the Special Issue. This is what we learned: Source: Based on a telephone survey conducted by Ad Hoc Research between April 27 and May 18, 2006. 325 respondents were surveyed who live in the Greater Toronto Area and whose homes received delivery of the Style at Home Special Issue. To be eligible for the survey, respondents needed to be residents of a single or semi-detached house, townhouse, duplex, triplex or condo, and recall receiving the publication. Results are considered accurate within a margin of error of 5.40%.

13. Research Results Recipient’s Profile: Style at Home Special Issue • Affluent.79% have a household income over $80,000. 51% have an income over $100,000. • Young Boomers.63% are between the ages of 35 and 54 years. • Investing in their Home.60% are either planning or in the midst of a home renovation or home maintenance project with an average value of $29,500. These homeowners are: Source: Based on a telephone survey conducted by Ad Hoc Research between April 27 and May 18, 2006. 325 respondents were surveyed who live in the Greater Toronto Area and whose homes received delivery of the Style at Home Special Issue. To be eligible for the survey, respondents needed to be residents of a single or semi-detached house, townhouse, duplex, triplex or condo, and recall receiving the publication. Results are considered accurate within a margin of error of 5.40%.

14. Consumer Buying Cycle Home Improvement Issue Magazines • Think about a change • Look for ideas • Narrow down options • Decide on the change • Commitment to action • Look for suppliers • Get the job done • - DIY • - Contractor Dreaming Deciding Yellow Pages Directories Doing

15. Value Equation • A unique guide accompanied by a website focusing on the expertise of two well-known brands • Practical and useful information • Free distribution to 259 000 targeted homes in the Greater Toronto Area • Promotion on the web, in print directories, and during special events • Kept as a valuable resource by the home renovators • Repeat usage • Be found by attracting and educating your customers • Generate, on average, one new call per business day

16. Rates 2007 Colour Printing (Size reduced to 60%) All dimensions are calculated from the left corner of the page

17. Rates 2007 - Premium Products INCLUDES SDH

18. Categories and Headings Appliances & Electronics Appliances Computers Entertainment Systems Outdoor Living Garden & Landscape Gazebos & Sheds Outdoor Accessories Patios, Decks & Fences Swimming Pools & Hot Tubs Structural Projects Building Materials & Equipment Rental Doors & Windows Electrical Heating & Air Conditioning Plumbing Roof and Exterior Walls Specialty Trades & Drainage Waterproofing & Drainage Purchasing & Financial Services Financial Planning Insurance Legal Services Loans & Mortgages Real Estate Planning Your Project Architectural Services Building Contractors Home Inspections & Environmental Assessments Interior Design & Decorators Landscape Architects & Contractors Moving & Storage Favourite Rooms Basement Bathroom Home Office Kitchen Sunroom Home Decor & Entertainment Closets & Shelving Entertaining in the Home Fireplaces Floors Furniture & Decor Lighting Walls & Ceilings Window Treatments Security & Maintenance Cleaning, Maintenance Security