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The Challenges - PowerPoint PPT Presentation

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The Challenges. Develop the next generation of value-oriented card printers Bring dual-sided card printing into the mainstream by making it more affordable and convenient. The Result: Zebra P120 i. The Most Affordable Dual-Sided Card Printer. The Next Generation of Value Printers.

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The Challenges

  • Develop the next generation of value-oriented card printers

  • Bring dual-sided card printing into the mainstream by making it more affordable and convenient

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The Result: Zebra P120i

The Most Affordable

Dual-Sided Card Printer

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The Next Generation of Value Printers

  • Completely new – inside and out

  • Small form factor based on new card feederand card flipover subassembly designs

  • Utilizes modern, high-strength plasticsfor reduced size and weight (WEEE Compliant)

  • Modern industrial design – fits well into mostoffice and retail environments

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The Zebra P120i Changes the Game

  • New level of affordability – more than $700 less than the next cheapest dual-sided card printer

    • Now there’s a dual-sided printer that is only $200-$500more than a single-sided printer!

  • Some customers will trade down from Performance-category printers like the Zebra P420iBUT…

  • Many customers will switch from single-sided printing, now that the cost is comparable

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Say ‘Hello’ to the Back of the Card!100% More Printable Area

  • Easier to read text information

  • Larger photos for better identification

  • Better looking cards

    • Less cluttered design on the front

    • Functional items such as bar codes on the back

    • Better corporate branding

    • Ability to group related text information

  • Mirror-image card design (same info on both sides) ensures that security information is always visible

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P120i Information

  • Key Message

  • Product Advantages

  • Product Specifications

  • P120i Compared to P420i

  • Customer Profile

  • Target Markets & Applications

  • Competitive Analysis

  • Cost of Ownership

  • Summary

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P120i Key Message

  • Advanced design delivers a revolutionary new dual-sided, full-color card printer at an unprecedented price point.

    • Affordable

    • Versatile

    • Easy-to-Use

    • Compact

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P120i Advantages


  •  Low initial investment -

    €2,395 list price

  • Intuitive design reduces training costs

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P120i Advantages


  • Dual-sided or Single-sided printing

  • Full-color or Monochrome printing

  • Automatic card-feed or CardSense™ single card-feed (field upgradeable option)

  • Magnetic encoder, 3 track HiCo/LoCo (factory-installed, available Q1-2006)

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P120i Advantages


  • Load-N-GoTM ribbon cartridge with i Series auto-ribbon detection and integrated card-cleaning roller*

  • 16-digit LCD informs users of daily operation and routine cleaning messages

  • Blue touch-points show users which parts are safe to touch

    *Patent Pending

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P120i Advantages


  • Advanced compact and lightweight design fits easily into any environment

  • Integrated card feeder and flipper components turn the card on the short side*

  • Made from durable carbon fiber reinforced polycarbonate with silicone

    * Patent Pending

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Compact & Transportable

Fits into Most Operating Environments

  • Width: 7.9 in (201mm)

  • Depth: 12.9 in (328mm)

  • Height: 8.5 in (216mm)

  • Weight: 9.5 lbs (4.3kg)

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P120i Specifications

  • 30 Sec/Card Full-Color, Single-Sided Print Speed

  • 35 Sec/Card Full-Color front/mono reverse, Dual-Sided Print Speed

  • 30 mil Card Thickness

  • 100 Card-Capacity Feeder

  • 45 Card Output Hopper Capacity

  • USB Communication

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Easier Service & Maintenance

  • Tool-less printhead replacement

  • Easily removable side covers

  • Modular design for component replacement

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Load-N-Go™ Ribbon

  • * Patent Pending

  • Drop-in ribbon cartridge with integrated cleaning roller

  • i Series automatic ribbon detection & auto-configuration


Cleaning roller

ID Contact Chip

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P120i Options

  • CardSenseTM single card-feed kit (field upgradeable)

  • Starter Kit (200 - 30 mil PVC cards and1 YMCKOK ribbon)

  • Cleaning Kit contains 4 sets of long cleaning cards (print engine) and small cleaning cards (feeder)

  • Magnetic encoder (30 mil cards only), 3 track HiCo/LoCo (factory-installed, available Q1-2006)

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CardSense™ Single Card-feed Kit

  • CardSense™ enables users to feed and return cards through the front slot of the printer (similar to how an ATM works)

  • Ideal for businesses that use multiple card media

  • Easy to switch between single-feed and automatic-feed modes

  • €25 list price


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Zebra TrueColours® Supplies

  • Ribbon Cartridges

    • Load-N-Go™ ribbon cartridge with integrated card-cleaning roller

    • i Series technology

    • YMCKO: 200 cards/cartridge

    • YMCKOK: 165 cards/cartridge

    • Monochrome: 1000 cards/cartridge in black, blue, or white

  • Cards

    • PVC and PVC Composite

    • Magnetic stripe and smart cards

    • 30 mil card thickness

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P120i Ship Kit

  • Convenient printer driver and user documentation

    • Windows® 2000 and XP (Microsoft® Certified)

    • User documentation (electronic format)

  • Quick Start (hard copy)

  • Operator Training CD

  • Power cord

  • USB cable

  • One long cleaning card (print engine), one small cleaning card (feeder) and one cleaning swab

  • Sample test card

  • Optional Starter Kit

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Dual-Sided Customer Priorities


  • Value and affordability

  • Low-to-moderate volume printing

  • Entry-level user

  • Small space

  • Single card-feeding option


  • High performance and duty cycle

  • Ethernet connection

  • Metal case

  • Smart card encoding

  • Electronic lock

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Value Printer for Dual-Sided Card Printing

  •  Low initial investment - €2,395list price

  • Intuitive easy-to-use design reduces training costs

  • Compact size fits into most environments

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Low-to-moderate volume card printing

Value conscious small-to-medium businesses and organizations

Space-constrained operating area

Entry-level, non-technical operators

P120i Customer Profile

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Personalized Loyalty and Gift Card Applications

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Event badging

Child Identification

Other Applications

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P120i Summary


  • Low initial investment (€2,395 list price)

  • Intuitive design reduces training costs


  • Dual-sided or single-sided printing

  • Full-color or monochrome printing

  • Automatic or single card-feed (field upgradeable option)

  • Magnetic encoder (factory installed, available Q1-2006))


  • Load-N-Go™ ribbon cartridge  

  • 16-digit LCD display

  • Compact and lightweight

  • Blue touch-points