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Intranet 2.0: From Concept to Launch. Presented by Tracie Gildehaus Director of Portal & Business Applications t[email protected] About Scottrade. Founded in 1980 Online discount brokerage Home of the $7 trade 385 local branch offices nationwide

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Intranet 2 0 from concept to launch l.jpg

Intranet 2.0: From Concept to Launch

Presented by Tracie GildehausDirector of Portal & Business Applications

[email protected]


About scottrade l.jpg
About Scottrade

  • Founded in 1980

  • Online discount brokerage

  • Home of the $7 trade

  • 385 local branch offices nationwide

  • Headquartered in St. Louis, Missouri

  • Scottrade Center

  • Visit us at www.scottrade.com


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The essentials of launching an intranet

  • Understanding the business

  • Knowing your culture

  • Achieving early user adoption


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Understanding your business

  • Research:

    • Know the business

      • How does your intranet fit into your organization?

    • Conduct an intranet “health check”

      • Define system limitations, constraints or dependencies

      • Analyze the “gaps”

      • Measure its potential – this will be your business case and ROI

    • Define your intranet strategy

      • What are your goals?

      • Do your goals align to business strategic objectives?

    • Enterprise 2.0

      • Understand which 2.0 features will enhance the business; it’s a fad without a strategy


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Understanding your business

  • Product Selection

    • You want a product and design that make your company more efficient and effective

    • Portal steering committee

    • Partner with IT and business analysts

    • Create a product scorecard

      • Vendor

      • Employee

    • Develop a Value/Level of Ease Matrix based on product “out-of-the-box” functionality



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Level of ease matrix

  • Determine:

  • Low-hanging fruit (low value, high ease)

  • Quick wins (high value, high ease)

  • Big hitters (high value, low ease)

  • Money sinks (low value, low ease)


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Knowing your culture

  • Who is your target audience?

    • Conduct interviews, day-in-the life scenarios

  • How “Web savvy” are they really?

    • Gen Y vs. Boomers

    • Diffusion of innovation

  • How does your organization handle change?

    • Target “laggards” and early adopters

    • Communication and training

    • Deployment: full meal or bite-sized pieces?


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Achieving early user adoption

  • Collaboration makes a better product and reduces cost

  • Build it together and they will come!

    • Conduct “peering sessions”

    • Design in phases: card sorting, usability, prototypes

    • User Acceptance Testing - Gut check!


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Create adoption and communication strategies

  • Brand your new product

  • Communicate the benefits and value

  • Create a “hook” and build anticipation

    • (WIIFM) – “What’s in it for me?”

    • “Life made easy”

  • Be interactive and fresh!

    • Movie trailers

    • Virtual walk-through





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Deployment Strategy

  • Have a strong training and communication strategy

  • Rally the laggards!

  • To gauge user adoption and potential bugs:

    • Run parallel intranets

    • Conduct a planned outage


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Best Practices

  • Understand the business

  • Know your culture

  • Achieve early user adoption

    • Get “laggards” on board EARLY!


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Wrap up

Great references:

  • Web 2.0 – Wikinomics by Don Tapscot

  • Web sites/blogs:

    • Yahoo and Google user experience blogs (Google it…)

    • Jakob Nielsen - www.useit.com

    • www.boxesandarrows.com


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