Luxury’s New Aesthetic: Designing the Premium Interior. Rob Huber, Faurecia. May 19, 2010. Luxury’s New Aesthetic: Designing the Premium Interior. Affluent consumers demand a lot from their luxury vehicles.
Rob Huber, Faurecia
May 19, 2010
Affluent consumers demand a lot from their luxury vehicles.
How can we continue to raise the bar in interior luxury to satisfy the industry’s most demanding customers?
Key figures 2009
World’s top automotive equipment manufacturers (2008 sales in billions of euros)
* Total Sales, including Emcon and Plastal Germany pro forma
Renault Laguna / 2008 Interior of the Year
2011 Audi A8
2009 sales by customer*
Fiat - Chrysler
VW (Audi 16%)
Renault - Nissan
* Information given in this presentation includes pro forma figures for Emcon and Plastal Germany.
Page 5, ©2010 Faurecia
Consumers have been trained to expect ‘premium’ in every category.
In product categories from beverages to baby products there are products priced at significant multiples over the entry- and mid-level options.
People will buy your premium product, in any category, if you give them a reason…
Individual consumers can be discount buyers in one category and premium buyers in other categories.
Consumers choose premium or entry products inconsistently, deciding where it matters to splurge or conserve.
Whatever is considered a luxury now will undeniably be seen as a necessity by future generations.
11 as a necessity by future generations.