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Luxury’s New Aesthetic: Designing the Premium Interior PowerPoint PPT Presentation


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Luxury’s New Aesthetic: Designing the Premium Interior. Rob Huber, Faurecia. May 19, 2010. Luxury’s New Aesthetic: Designing the Premium Interior. Affluent consumers demand a lot from their luxury vehicles.

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Luxury’s New Aesthetic: Designing the Premium Interior

Rob Huber, Faurecia

May 19, 2010


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Luxury’s New Aesthetic: Designing the Premium Interior

Affluent consumers demand a lot from their luxury vehicles.

How can we continue to raise the bar in interior luxury to satisfy the industry’s most demanding customers?


Faurecia l.jpg

Faurecia

Key figures 2009

5thlargest automotive

supplier

worldwide

World’s top automotive equipment manufacturers (2008 sales in billions of euros)

  • 62,000 employees

  • 200 sites

  • 33 R&D centers

  • 32 countries

  • 4business groups

  • Sales:$13 billion*

    • Europe: 73%

    • North America: 14%

    • Asia: 8%

  • Listed on Euronext Paris

23.1

Bosch

18.9

Denso

17.0

Continental

15.9

Magna

14.8

14.1

Aisin Seiki

13.0

Johnson Controls

12.3

Delphi

11.5

ZF

10.2

TRW

9.3

Lear

8.4

Toyota Boshuku

7.7

ThyssenKrupp

7.6

Yazaki

7.0

Valeo

6.2

Visteon

5.5

Dana

5.4

Schaeffler

5.2

JTEKT

3.3

Tenneco

* Total Sales, including Emcon and Plastal Germany pro forma


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Partnering with the world’s leading automakers

Renault Laguna / 2008 Interior of the Year

2011 Audi A8

2009 sales by customer*

Toyota

Fiat - Chrysler

Hyundai

1%

Others

2%

2%

Daimler

4%

4%

4%

24%

VW (Audi 16%)

GM

8%

BMW

10%

PSA

20%

12%

Renault - Nissan

13%

4

Ford

* Information given in this presentation includes pro forma figures for Emcon and Plastal Germany.


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Trends observed…

Page 5, ©2010 Faurecia


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Premium options in every product category

Consumers have been trained to expect ‘premium’ in every category.

In product categories from beverages to baby products there are products priced at significant multiples over the entry- and mid-level options.

People will buy your premium product, in any category, if you give them a reason…


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Everyone is a premium consumer

Individual consumers can be discount buyers in one category and premium buyers in other categories.

Consumers choose premium or entry products inconsistently, deciding where it matters to splurge or conserve.


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LUXURY LUST is here to stay

www.trendwatching.com


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From products and symbols… to experiences and stories

www.trendwatching.com


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Whatever is considered a luxury now will undeniably be seen as a necessity by future generations.


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