1 / 22

Media Influences & Fast Foods

Media Influences & Fast Foods. One influence on our eating behaviors is media. Is media influence usually positive or negative? What are some examples of negative media influences on eating behaviors?.

erek
Download Presentation

Media Influences & Fast Foods

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media Influences & Fast Foods

  2. One influence on our eating behaviors is media.

  3. Is media influence usually positive or negative?What are some examples of negative media influences on eating behaviors?

  4. About 50% of all food ads are for fast foods, sweetened cereal and candy. What are some of the outcomes of these advertisements?

  5. The outcomes include: • Growing obesity in the United States. • Increase in the number of people eating at fast-food restaurants. • Change in perception of “normal” serving sizes.

  6. Turn to “Supersizing America” on page 21.

  7. What surprised you the most about what you read?What strategies are used to manipulate your eating behaviors?

  8. You are going to have an opportunity to counteract these marketing strategies by developing an awareness campaign to help educate others about these issues.

  9. Get with a partner and turn to the “Nutrition Awareness Campaign Planning Guide” on page 22.

  10. What are some methods you could use to educate others about nutrition?

  11. To increase others’ nutrition awareness you might: • Create a poster campaign about super sizing. • Do a presentation about marketing strategies. • Develop a brochure promoting nutritional awareness. • Make a commercial that tells the truth about food advertising. • Develop a mock news broadcast. • Create a song. • Develop a PowerPoint presentation.

  12. Look at the list and decide which method you and your partner will use in your campaign. Complete question 1 on the activity sheet.

  13. To increase others’ nutrition awareness you might: • Create a poster campaign about super sizing. • Do a presentation about marketing strategies. • Develop a brochure promoting nutritional awareness. • Make a commercial that tells the truth about food advertising. • Develop a mock news broadcast. • Create a song. • Develop a PowerPoint presentation.

  14. Who are possible audiences for your campaign?

  15. Possible audiences include: • A specific grade level or age • A specific class, e.g., science, band or physical education • A specific club or organization, e.g., football team, cheerleaders, Spanish club • The entire school • Just boys or just girls

  16. Look at the list and decide on which audience you and your partner will try to reach with your campaign. Complete question 2.

  17. Possible audiences include: • A specific grade level or age • A specific class, e.g., science, band or physical education • A specific club or organization, e.g., football team, cheerleaders, Spanish club • The entire school • Just boys or just girls

  18. What are some techniques advertisers use to try to get you to buy their products?

  19. Advertisers use the following strategies: • Humor • Everybody is doing it • Making the product seem fun • Sex appeal • Famous or popular people

  20. Look at the list and decide what techniques will work best with your audience. Complete question 3.

  21. Advertisers use the following strategies: • Humor • Everybody is doing it • Making the product seem fun • Sex appeal • Famous or popular people

  22. Now you need to find information to help you develop the message for your nutrition awareness campaign. After you’ve done your research, answer questions 4 and 5.

More Related