Arvind Rajan May 7, 2008

Arvind Rajan May 7, 2008 PowerPoint PPT Presentation


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Word of Mouth/Grassroots. A simple conceptFind stakeholders who careGive them a reason to talk about your candidate, cause or productFacilitate and leverage that conversation Why do it?When it works: $0 CPAA fragmented media landscapeConsumers are online, and becoming accustomed to creating a

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Arvind Rajan May 7, 2008

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