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WHO’S BUYING WHAT FOR SUPERBOWL XLIII PowerPoint PPT Presentation


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Kendra De Laughter Jessica Smith Logan Malloy. WHO’S BUYING WHAT FOR SUPERBOWL XLIII. THE MOST IMPORTANT DAY IN ADVERTISING. ACCORDING TO NEILSEN MEDIA RESEARCH ABOUT 100 MILLION VIEWERS EACH YEAR TOP THREE CATAGORIES FOR COMMERCIALS: BEER (5 MINS) AUTOMOTIVE (4.5 MINS)

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WHO’S BUYING WHAT FOR SUPERBOWL XLIII

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Who s buying what for superbowl xliii

Kendra De Laughter

Jessica Smith

Logan Malloy

WHO’S BUYING WHAT FOR SUPERBOWL XLIII


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

  • ACCORDING TO NEILSEN MEDIA RESEARCH

  • ABOUT 100 MILLION VIEWERS EACH YEAR

  • TOP THREE CATAGORIES FOR COMMERCIALS:

    • BEER (5 MINS)

    • AUTOMOTIVE (4.5 MINS)

    • OTHER BEVERAGES (4.5 MINS)

ONLY EVENT CONSUMERS SHOW A REAL INTEREST IN ADVERTISING


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

  • DO YOU THINK THE RECESSION WILL IMPACT SUPERBOWL ADVERTISING?


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

  • YES!!


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

  • RECORD AMOUNT SPENT ON 30 SECOND SPOT THIS YEAR ($3 MILLION)

  • BUT. . .

  • KEY PLAYERS SUCH AS BIG 3 AUTOMOTIVE COMPANIES WILL NOT BE ADVERTISING

  • JJOB SEARCH COMPANIES STEPPING

  • UP ADVERTISING


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

  • NBC UNDERREPORTING THE NUMBER OF SPOTS THEY HAVE LEFT

  • COMPANIES HAVING A HARD TIME

  • DECIDING IF IT’S THE RIGHT

  • THING TO DO

  • WILL IT LOOK FRIVILOUS TO CONSUMERS?

  • TO ALL THE PEOPLE WHO WERE LAID OFF FROM THE COMPANY THIS YEAR?


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

ANHEUSER-BUSCH WILL BE BIG PLAYER AS ALWAYS

  • 7 out of 9 this year are for Bud Light

  • Record $18 million budget – most ever for single brand


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

PEPSI CO


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

COCA-COLA


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

AUDI


Who s buying what for superbowl xliii

THE MOST IMPORTANT DAY IN ADVERTISING

  • Bridgestone

  • Career builder

  • Cars.com

  • E-trade financial

  • GE

  • Go daddy

  • Monster

  • NFL

  • Pedigree


Who s buying what for superbowl xliii

Sources

Who's Buying What in Super Bowl XLII

http://adage.com/abstract.php?article_id=122644

Bud Light Steals A-B's Ad Thunder at Super Bowl

http://adage.com/abstract.php?article_id=123222

Does a $3M Super Bowl Ad Make Sense in a Recession?

http://adage.com/cmostrategy/article?article_id=133646

Nielsen Media Research

www.nielsenmedia.com


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