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'Corpus Construction' as an alternative logic of sampling

INFO 272. Qualitative Research Methods. 'Corpus Construction' as an alternative logic of sampling. ‘Corpus Construction’. ‘Corpus Construction’. Defining the sites and subjects of in situ work

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'Corpus Construction' as an alternative logic of sampling

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  1. INFO 272. Qualitative Research Methods 'Corpus Construction' as an alternative logic of sampling

  2. ‘Corpus Construction’

  3. ‘Corpus Construction’ • Defining the sites and subjects of in situ work • Making decisions about your field site(s) – how a social phenomenon of interest is mapped out onto spatial terrain • Selecting people to follow, observe and/or interview • Selecting media / artifacts from the setting for further analysis

  4. Competence and Innovation • Competence (Bauer and Gaskell) • Systematic • Issues of public accountability • Innovation (Becker) • Challenge conventional thinking

  5. Doing Innovative Research • Starting Where You Are (Lofland and Lofland) • Commitment and Curiosity • Access and ‘getting in’ • Willingness to go where others won’t • The inconvenient and uncomfortable • The illegitimate

  6. Approaches • Total enumeration (i.e. census) • Statistical random sample • Snowball sample (iteration again) • Convenience sample (bad)

  7. Random vs. Systematic • ‘Corpus Construction’ • Typifies unknown attributes • Systematic selection to some alternative rationale (not a convenience sample) • Random Statistical Sampling • Distribution of already known attributes • Sample has a distribution of criterion = population as a whole • Popular misconception – the greater the # in the sample, the more accurate

  8. Unknowable Populations Many populations of ‘individuals’ are knowable, however… • What about ‘actions?’ • What about ‘situations?’ • Open systems (i.e. language) = infinite populations

  9. Mapping the Unknowable Social strata, functions and categories (known) Representations (unknown) Varieties of: Belief Attitudes Opinions Stereotypes Ideologies Worldviews Habits Practices [Bauer and Gaskell]

  10. Mapping the Unknowable • Iteration until Saturation • Don’t collect too much data [logistical limits]

  11. Problems of Social Strata in Cross-Cultural Research

  12. Demographic Form

  13. Extending Selection Strategies: Sampling for ‘Innovation’ • Identify the case that is likely to upset your thinking and look for it – (the counter-example) e.g. morphine, opium, heroin addicts • If someone says it has already been studied, its probably time to study it again. • Studying the non-serious and the ‘boring’

  14. Loose Ends: Selecting Field Sites • Some work is clearly ‘sited’ • Some is not (amorphous social settings) – and therefore locating such work will be more involved • Sites may be ‘open’ or ‘closed’

  15. Loose Ends: Collecting text, images, data • Text produced in the process of research vs. texts produced for other purposes • Bauer and Gaskell’s simplified treatment of newspapers, etc. – newspapers as… • vs. Becker’s concern with the ‘sociology of record keeping’ • in media studies, the ‘active audience’

  16. In Conclusion - Representativeness? • The problem of unknowable populations • Rather than ‘representativeness’ we are seeking ‘range’ and variation in the social phenomenon under study • To what effect? Challenging notions of what is ‘natural’ or ‘universal’ about a phenomenon

  17. To Review • Population and the problem of unknowable populations • Selection for range/diversity of the social phenomenon rather than representativeness • Selection for innovation • Stopping criterion

  18. For Thursday • Read Lofland and Lofland section on logging data • Read UC guidelines for protection of human subjects

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