1 / 3

After Market Sales | Entytle

Learn and grow with quick insights into industry trends, absolute data points, shared-experiences & lessons from an 9 million strong Installed Base spread across 10 machinery sub-sectors and counting.

entytle
Download Presentation

After Market Sales | Entytle

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 11/8/2017 %%subject%% We've all become accustomed to hearing about the Pareto Rule, also known as the 80/20 Rule. Applied to the business world, it suggests that 80% of a company's revenue comes from 20% of its customers. This is especially true in the case of Aftermarket revenue, where a disproportionately small percentage of customers account for the bulk of a manufacturer's sales.   In this age of limited growth opportunities, acquiring new business file:///Users/wishwasmohan/Downloads/resources/final/UnderstandingCustomerBuyingPatterns.html 1/3

  2. 11/8/2017 %%subject%% is extremely difficult and expensive. An alternative strategy is to turn to your existing customers and win a larger share of their wallet. When properly executed, this actually yields a higher ROI with shorter sale cycles. However, most companies find it challenging to identify customers outside the existing large accounts and "familiar" customers that form the core of the 20% mentioned earlier. So how do manufacturers broaden their reach and obtain more of their current customers’ spending?   It turns out that this is a solvable problem if you have a significant understanding of your customers’ behavior over time. Luckily, the various interactions a manufacturer has with customers over the product life cycle leave behind a trail of signals that can be analyzed to uncover behavior patterns. These patterns can be used to predict future buying opportunities at a very detailed level. In other words, identifying the gaps between current purchases and future requirements provides clear sales opportunities. However, doing this at "scale" is tedious, time consuming, and potentially expensive.     This leads us to our Tip: file:///Users/wishwasmohan/Downloads/resources/final/UnderstandingCustomerBuyingPatterns.html 2/3

  3. 11/8/2017 %%subject%% To make this strategy easy, fast, and scalable, manufacturers are turning to automation software. Once the software is integrated into current workflows, massive amounts of enterprise level data from your customers can be automatically analyzed by the software to continuously generate highly actionable sales opportunities. These leads can then be executed by sales teams with high conversion rates, resulting in a seamless experience and high ROI for manufacturers. Learn how Entytlement Automation™ can help you make Aftermarket Sales a Habit at www.entytle.com. (650) 687­7293   www.entytle.com   info@entytle.com   Copyright © Entytle Inc., All rights reserved.   file:///Users/wishwasmohan/Downloads/resources/final/UnderstandingCustomerBuyingPatterns.html 3/3

More Related