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Bonding and bridging

Bonding and bridging. Social media as a platform for discussions and news in a multicultural society. Motivation. Hypothesis: Dialogue between migrants groups and journalists can improve the quality of intercultural journalism. Social media offer the possibility for dialogue.

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Bonding and bridging

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  1. Bonding and bridging Social media as a platform fordiscussionsandnews in a multicultural society

  2. Motivation • Hypothesis: • Dialogue between migrants groups and journalists can improve the quality of intercultural journalism. • Social media offer the possibility for dialogue

  3. Initiative • Initiative by Mira Media, as a result of discussions in earlier meetings • Developed in cooperation with –and payed by) the Dutch Press fund

  4. Main question • What can be the role (or task) of ethinc portalsite, webfora and social media in connecting ethnic groups and (mainstream) journalists?

  5. Method • Desktopresearch • Monitoring of the use of social media (during 4 months) • Survey with stakeholders • NGO’s, editors portalsites, journalists, Interviews with social media experts • Interviews with (social)medioa experts

  6. Which media wereinmvolved • Important: the possibilty to interact • Discussion forums • Portals that encourage reactions and interaction • Twitter • Facebook • (Hyves)

  7. Desktop research

  8. Use of social media

  9. Discussion forums • Popularwithyoungpeople; • MainlyMoroccan • Mostly girls • It’s rather safe (anonymous/fake names) • It’s aboutidentity • Lots of religiousdiscussions • Notsomuchaboutnews, onl;ywhenit’snews in the neighbourhoof, or directlyinfluencingpeople • Oneexception: Waterkant: middleage, elderlySurinamese

  10. News consumption • Ethnic groups make more use of news sources than originally Dutch, but often in a different way • News nearby (local/regional; instead of national) • News from countries of origin • Use of satelite, internet and apps (insteaqd of print)

  11. Preferred media • Satelite television and and papers in Turkish/from Turkey (Turks) • Dutch media and Al Jazeera (Marokkanen) • Online broadcasts from Suriname or the Antilles (Surinamers/Antillianen) • Ethnic media in the Netherlands (Radio Mart, Salto) Surinamers en Antillianen

  12. Muslimyoungsters make more thanaverageuse of media

  13. Content Few differencesbetween mainstream media anddiscussion forums • Mainstream media take the lead, discussion forums andethnic media follow • But large differences in viewpontsandvisions.

  14. Monitoring

  15. Monitoring • Quickscan on initiatial situation on Morocccan, Turkish, Polish, Afghan and Surinamese social media and discussion forums • Monitoring during 4 months • which items got most reactions • How many reactions each item got • How many views each item had • What was the source of the item.

  16. Reactions(Marokko.nl) Religion, identity, discrimination, entertainment Mostly foreign sources Lots of reactions

  17. Reactions on Hababam (Turkish) Orientated on Turkey Mostly in Turkish Sources from Turkey

  18. Reactions Waterkant (Surinamese) Very different topics Short essays insteda of reactions Mostly middle age or elderly respondents

  19. ReactionsAfghan Sensational or funny

  20. Reactions Wereldjournalisten Politicalandethnic controverse Serioustone of voice Moderationseldomnecessary Few reactions, retweetsincreasing

  21. Survey and interviews

  22. Editors of websites, NGO’s, journalists • Use of social media by ethnic groups increases, especialy twitter and facebook • ‘Lurking’: reading, not posting, not making use of social media in a strategical way. • Republiek Allochtonië, Maroc.nl, Marokko.nl, Wereldjournalisten • Journalists: Lack of knowledge on or lack of confidence on ethnic (social) media

  23. Conclusions • Discussions tendto change from portals tosocial media • This make discussions more superficial • Social media usedbyethnicgroups show the differences in viewpoints/perspectivesandvisions. • Socialmedia usedbyethnicgroupsnotoftenprovide ‘new’ news • The opportunities of social media aren’tfullyutilizedby migrant organizations, mostlybecausetheyhaven’t a strategyusingthem • The opportunities of social media aren’tfullyutilizedbyjournalists, becausetheydon’tknowthem, or don’t trust them

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