After earth and sony
This presentation is the property of its rightful owner.
Sponsored Links
1 / 6

After Earth and sony PowerPoint PPT Presentation


  • 153 Views
  • Uploaded on
  • Presentation posted in: General

After Earth and sony. By Robert Lanning. Objective.

Download Presentation

After Earth and sony

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


After earth and sony

After Earth and sony

By Robert Lanning


Objective

Objective

  • Our goal is to get the name of After earth out to the general public so they can get excited about it. We want to combine with the movie production to advertise along side them have our name out there with the movie so that when people see that it’s a great movie they will align the great movie eith sonny and there ad next to the movie title will make sony seem as great as that movie

  • Our secondary goal is to advertise through twitter and facebook.


Target market

Target Market

  • Are target market is geared towards our main demographic, males age 16-27 that love the outdoors or things dealing with the extreme environment.


Approach

Approach

  • We are obtaining popularity through face book and Twitter. This means we need events groups pages to like events to go to and polls and prizes to win.

  • Our approach is to advertise with the band wagon tecniques trying to convince people that they need to be apart of this because its what the people are doing.


Competitive advantage

Competitive advantage

  • The stand out thing about this campaign is our ads. Our ads and social Media will supply an advantage because we will be able to market all the time to anybody who gets on twitter or Facebook and uses our hashtags


Extra material

Extra Material

  • We have hashtags such as #sony# #afterearth# etc. we will have polls on things like what makes for the best survival movie or what would your apocolypse look like? We also have prizes like sony products you can win.


  • Login