After Earth and sony. By Robert Lanning. Objective.
After Earth and sony
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Our goal is to get the name of After earth out to the general public so they can get excited about it. We want to combine with the movie production to advertise along side them have our name out there with the movie so that when people see that it’s a great movie they will align the great movie eith sonny and there ad next to the movie title will make sony seem as great as that movie
Our secondary goal is to advertise through twitter and facebook.
Are target market is geared towards our main demographic, males age 16-27 that love the outdoors or things dealing with the extreme environment.
We are obtaining popularity through face book and Twitter. This means we need events groups pages to like events to go to and polls and prizes to win.
Our approach is to advertise with the band wagon tecniques trying to convince people that they need to be apart of this because its what the people are doing.
The stand out thing about this campaign is our ads. Our ads and social Media will supply an advantage because we will be able to market all the time to anybody who gets on twitter or Facebook and uses our hashtags
We have hashtags such as #sony# #afterearth# etc. we will have polls on things like what makes for the best survival movie or what would your apocolypse look like? We also have prizes like sony products you can win.