After Earth and sony. By Robert Lanning. Objective.
After Earth and sony
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Our goal is to get the name of After earth out to the general public so they can get excited about it. We want to combine with the movie production to advertise along side them have our name out there with the movie so that when people see that it’s a great movie they will align the great movie eith sonny and there ad next to the movie title will make sony seem as great as that movie
Our secondary goal is to advertise through twitter and facebook.
The stand out thing about this campaign is our ads. Our ads and social Media will supply an advantage because we will be able to market all the time to anybody who gets on twitter or Facebook and uses our hashtags
We have hashtags such as #sony# #afterearth# etc. we will have polls on things like what makes for the best survival movie or what would your apocolypse look like? We also have prizes like sony products you can win.