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Social Media Marketing By: Stephen Dennis. Social Media Marketing.

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Presentation Transcript
social media marketing
Social Media Marketing
  • Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) (Webster’s Encyclopedia)
facebook marketing
Facebook Marketing
  • Personal Profiles
  • Company Profiles
  • Tagging, Posting, Checking-In
  • Facebook Ads –(https://www.facebook.com/advertising )
  • Driving Customer Interaction
twitter marketing
Twitter Marketing
  • Use “tweets” to market your company
  • Use of Hashtags and Trending
  • Twitter Contests
  • Driving Customer Interaction
blogs and google plus
Blogs and Google Plus
  • Use of Word Press, tumblr, pinterest
  • Smaller but targeted audiences
  • Google Plus similar to Facebook
  • G+ interfaces hash tags into platform
youtube marketing
YouTube Marketing
  • YouTube Ads before videos
  • Posting and maintaining videos
  • Driving views and gaining percentage of advertising profits
  • Personal “channels” and followers
bit ly link management
Bit.ly Link Management
  • Shortening of Links for use on social media sites
  • Can customize each existing web address
  • Stat-Tracker included
  • Number of Clicks, Source Website, Trends
works cited
Works Cited
  • www.facebook.com
  • www.twitter.com
  • www.Bitly.com
  • http://www.merriam-webster.com/dictionary/social%20media
  • http://www.emarketer.com/Article/Which-Social-Media-Marketing-Tactics-Work-Best/1009756
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