Kalispell Convention & Visitor Bureau www.discoverkalispell.com

1. Kalispell Convention & Visitor Bureau www.discoverkalispell.com

2. TOURISM BY THE NUMBERS Discovery In Every Direction

3. Tourism’s Impact on The Economy • 10.5 Million = travelers who visited Montana in 2010 • $2.4 Billion = amount nonresident travelers spent in Montana in 2010 • $475 = amount that Montana households would pay in additional taxes without non-resident traveler tax revenues • $14.9 Million = estimated amount that lodging taxes will add to the state general fund in FY 2012 • $157 = return on each dollar spent advertising Montana as a travel destination in FY10 • 34,000= number of jobs that exist due to non-resident travel • Montana Office of Tourism Discovery In Every Direction

4. Snapshot of Kalispell 27% of group all first time visitors 53% of groups all repeat visitors 26% flew on a portion of their trip Top activities: scenic driving, photography, shopping, day hiking, wildlife watching Top markets to VIC: Alberta, MT, WA, CA, British Columbia, AZ, MI, OR, NY, TX ITRR and Kalispell VIC % of Occupancy 2010 2011 % Chg United States 58.6 61.2 4.4 Montana 57.7 60.7 5.2 Kalispell 47.7 51.1 7.2Smith Travel Research Discovery In Every Direction

5. PROMOTING KALISPELL Discovery In Every Direction

6. The Kalispell Brand We are in the MIDDLE of Montana’s most iconic natural places We are a vacation filled with DISCOVERY We are BALANCE for an outdoor-centric trip We are GENUINE hospitality We are AFFORDABLE variety Discovery In Every Direction

7. Initiatives To Increase Visitations • Travel Shows • Calgary Women’s Show • Denver International Sportsman Expo • Calgary Outdoor Recreation Show • St. Paul Ice Fishing and Winter Sports Expo • Visitor guide distribution = 18,000 in 2011 • Online banner advertising • DiscoverKalispell.com • Discover Kalispell • Trip Advisor Discovery In Every Direction

8. Discovery In Every Direction

9. Promote events and activities that support the brand • Create packages to incentivize travel • Winter sportsman and ski packages • Shopping packages • Canadian packages • Ice fishing promotion • Winter events and activities Discovery In Every Direction

10. MEETINGS, CONVENTIONS & SPORTING TOURNAMENTS Discovery In Every Direction

11. Meeting Planner Resource Development • Smart Meetings • Meetings Focus • Meetings & Convention Online • Social Media banner ads in target markets for meeting planners • Destination Marketing Association International EmpowerMint RFP platform • Kalispell Meeting, Convention and Event Planners Guide • Public Assembly Venue Participation & Improvements • DMAI Showcase Chicago • MEET West Los Angeles Discovery In Every Direction

12. Sporting Tournaments • National, Regional and State Rodeo Competitions • State / Regional Wrestling Tournaments • State / Regional High School Athletic Tournaments • Regional Hockey Tournaments • National Trap Finals Competitions • TEAMS Conference Discovery In Every Direction

13. SIGNATURE EVENTS Discovery In Every Direction

14. Montana Dragon Boat Festival • September 8th, 2012 • Kalispell Montana at Flathead Lake • 600 participants • 3000 spectators • Montana Department of Commerce Special Events Grant Recipient • www.MontanaDragonBoat.com Discovery In Every Direction

15. Montana Spartan Race • Target Date May 2013 • Extreme Obstacle Course • Sign the iPetition today to bring this event to Kalispell • 1000 participants • 2000 spectators • www.SpartanRace.com Discovery In Every Direction

16. Other Event Initiatives • Ice Fishing Tournaments • Snowmobiling Trials and National Events • Canadian Shopping Promotion Events • Winter Festival • National Pond Hockey Tournament • National Bike Race • Partnerships with existing events that have historical value to the community and growth potential for out of market participation Discovery In Every Direction

17. WINTER DISCOVERY IN EVERY DIRECTIONITINERARY CONTEST Discovery In Every Direction

18. DiscoverKalispell.com