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Iowa Retail Initiative Project 2013 - 2015

Iowa Retail Initiative Project 2013 - 2015. Iowa Retail Initiative Project Team Extension : Ron Prescott Susan Erickson College of Design : Lisa Bates, Interior Design Tom Neppl, Landscape Architecture College of Human Sciences: Linda Niehm, Apparel, Merchandising, Design

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Iowa Retail Initiative Project 2013 - 2015

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  1. Iowa Retail Initiative Project 2013 - 2015

  2. Iowa Retail Initiative Project Team Extension: • Ron Prescott • Susan Erickson College of Design: • Lisa Bates, Interior Design • Tom Neppl, Landscape Architecture College of Human Sciences: • Linda Niehm, Apparel, Merchandising, Design • Jessica Hurst, Apparel, Merchandising, Design

  3. Iowa Retail Initiative: Stakeholders • I need help with: • Preparing for Obamacare • Marketing using Social Media • Local trend in retail sales • Attracting a Kohl’s store in our town • Services for start-up businesses Does Iowa State University have someone to help me become more successful in my retail business?

  4. Iowa Retail Initiative: Advocates • Identify 5-10 retailers within each of the 5 Regions • Quarterly online discussions • Share feedback at ISU Stakeholders • Link identified needs to ISU resources

  5. Iowa Retail Initiative: Train the Trainer • Target delivery date: Spring 2015 • CEEDs, Chambers of Commerce and Economic Developers • 5 regional training sessions plus a Statewide symposium during Summer 2015 Create an educational offering for local use, dealing with Retail design and marketing issues.

  6. Student Community Projects Bringing together Community Retailers and ISU students with the goal of providing new design / marketing upgrades for their local business. • Project Target: • 80 retailers • 140 students • 2-5 communities

  7. Economic Sustainability of Rural Small Business: Incorporating New Value-Added Business Strategies Dr. Ann Marie FioreDr. Linda Niehm Iowa State University College of Human Sciences Department of Apparel, Events, and Hospitality Management

  8. Business Improvement -economic • Market Research • Branding • Business Education-4Es • Stimulate Under Utilized Space • Financial Incentives • Business Retention • Expansion & Recruitment

  9. Design –physical value Building Improvements Public Improvements Education and Awareness

  10. Project Focus • Retail and Hospitality businesses and entrepreneurial practices • Business competitive strategies to enhance sustainability • Strengthening unique brand identity to fit or expand target market: • Integrated appearance of store/restaurant • Merchandise presentations • Print materials • Signage, logos • Use of Experience Economy 4E strategies

  11. Makeover Marathons Design and implement sustainability plans through physical makeovers of businesses • For Iowa community businesses: • Ames • Elkader • Grinnell • Oskaloosa • Sac City • Indianola

  12. Main Street Makeover  Oskaloosa  10,938 Brown’s Shoe Fit

  13. Main Street Makeover  Oskaloosa  10,938 Hunter’s Gifts

  14. May 2, 2013: College of Human Services Entrepreneurship Showcase ISU Campus, Le Baron Hall 6:00 - 8:30 PM Contact Us for More Information: Linda Niehm niehmlin@iastate.edu Ann Marie Fiore amfiore@iastate.edu Jessica Hurst hurstj@iastate.edu

  15. Interior Design Class • Fall semester course • Interior design students working with community retailers

  16. Retail shopping environment design Importance of creating: • efficient, • user-friendly • aesthetically pleasing spaces which focus on the intangible social aspects of client consumption. Student work will address access to the retail locations, space planning, retail identity, visual merchandising, fixtures, and code compliancy.

  17. Interdisciplinary Design Class Spring semester design course: • Interior Design + Landscape Architecture • how design contributes to economic development. • scale: individual retail design to community design. • Retail locations within the community • Retail shopping environments

  18. Past Student Project Communities Main St Iowa has been a great resource for potential project communities for the College of Human Sciences program. Cities with arrow were past College of Human Services Student Project Communities plus: • Adel • Greenfield • Jewell • Muscatine

  19. Iowa Retail Initiative: Community Partners Project Community Characteristics: • 5 – 10 Retailers willing to dedicate 2-3 days working with students • Community organizations seeking to improve existing empty retail locations • Provide logistic and financial support for community meetings • Identify potential stakeholders in the process • Communicate regularly in their community and with university faculty and students

  20. Iowa Retail Initiative: Community Deliverables • Retail shopping design • Business competitive strategies • Streetscape design • Landscape architecture • Merchandising makeover • Best practices shared • Train-the-trainer session

  21. The friendly face of the Iowa Retail Initiative...and your guide to ISU's retail assistance opportunities. Outreach East The friendly face of Design Extension...and your guide to ISU's community development opportunities. Outreach West Susan Erickson 326 College of Design 515-294-1790 susaneri@iastate.edu

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