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Cope 491

Cope 491. In this presentation: How unions make life better Why we are mobilizing The campaign The conversation. How unions make life better. Collective bargaining works Gains we achieve benefit all workers Unions work for people everywhere Working people build Ontario communities.

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Cope 491

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  1. Cope 491

  2. In this presentation: • How unions make life better • Why we are mobilizing • The campaign • The conversation

  3. How unions make life better • Collective bargaining works • Gains we achieve benefit all workers • Unions work for people everywhere • Working people build Ontario communities

  4. CUPE and other unions: • Advocate for quality public services that our communities rely on • Contribute to the economic well-being of our families and community • Defend civil rights and liberties of workers • Preserve the rights and freedoms of democratic trade unions

  5. Our right to bargain collectively and fight for quality public services is under threat!!

  6. What does the threat look like?Pressures on many fronts... • Austerity budgets • Government policy re: compensation increases • Legislative changes effecting bargaining process: • Bill 115 • Proposed changes to the interest arbitration process • Plans to strip our ability to: • collect dues • take political action to fight for laws that improve the lives of working people

  7. Painting unions as the enemy Hudak speech takes aim at unions – Toronto Star Tough laws, reduced ranks – what next for unions? - Canadian Press Unions should butt out – Richmond Hill Liberal Hudak says unions stalling recovery – Toronto Star Busting unions goal of government – Newmarket Era “Right to work” laws aim to eliminate unions – Guelph Mercury Unions have outlived their usefulness – Waterloo Record Unions must be reined in – Niagara This Week Time to end unions’ special treatment – Hamilton Spectator

  8. We are learning from union experience in other countries Unions in the United States and Australia have shared: • The consequences of waiting to act • The value of engaging early and directly with our members.

  9. The last year has been busy!

  10. Our campaign goals • Build increased member identification with their union through a program of one on one member-to-member conversations. • Inform member opinion about the benefits of their union, the political and legislative threats to effective union representation and the means to counter those threats. 3. Use pledge card sign-ups to assist in building capacity to communicate, engage and mobilize.

  11. Message • The gains made through bargaining benefit all Canadians. Unions help create fairness and speak up for the rights of all Canadian workers. But our ability to do our job is being threatened by Liberal and Conservative legislation. You can help protect your rights by getting involved in your union. The first step is to sign your CUPE pledge card.

  12. Campaign components • Opinion Research • Local/Division/National coordination • Clear Goals • Consistent Messaging • Member-to-member conversations with training and materials • Two-way Communication • Ongoing Evaluation

  13. The conversations Starting in May ... • 240,000 member-to-member conversations all across the province • Planned and implemented by locals with support of CUPE Ontario and CUPE National Servicing Reps

  14. Supporting materials: • Local Organizing kit • Communicators kit • Leaflet/pledge card • Backgrounders • Conversation tracking forms • Buttons • Posters • Website • Videos

  15. How the conversations happen: • Planned and implemented at a local level • Coordinated at area office level by teams of designated members and staff • Training area office level: • One day organizing session for local leadership and assigned National Servicing Reps • Half day training for “communicators”

  16. Two way communication will flow between CUPE Ontario/Regional office, area coordination teams, locals and members • Conversations tracked using tracking form and collected pledge cards

  17. Each local ..... • Attend local organizing session in area • Develop and implement their local’s plan: • map workplaces • identify and train communicators • create a strategy for launching, holding and reporting back on local conversations

  18. Communicators role: Engage in member-to-member conversations that: • Have a positive tone • Listen to the issues and questions of the member • Share information about the benefits of collective bargaining and quality public services and what is at risk • Ask them to support their union by signing a pledge • Document responses and report back to local leadership on conversation

  19. Key messages in conversations: • Stand up for fairness • Collective bargaining works • Gains benefit all workers • Unions work for people everywhere • Working people build Ontario communities • Our right to bargain collectively and fight for quality public services is under threat

  20. Evaluation • How many locals have a plan? • How many communicators are taking part? • How many discussions are taking place? • How many pledge cards are signed and returned?

  21. Our members are our greatest strength. Let’s plan how to have the conversation! :dm/COPE491 April 19, 2013

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