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Steve Jobs. Classifying a Famous Icon. Outline. Introduction: What did Steve Job do ? Is Jobs a hero? Zimbardian analysis ? My Analysis Conclusion. What did Steve Jobs do?. Please try and list all of his accomplishments on a piece of paper. Founded Apple in 1976.

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steve jobs

Steve Jobs

Classifying a Famous Icon

  • Introduction: What did Steve Job do?
  • Is Jobs a hero?
  • Zimbardian analysis?
  • My Analysis
  • Conclusion
what did steve jobs do
What did Steve Jobs do?
  • Please try and list all of his accomplishments on a piece of paper.
group work
Group Work
  • Do you think Steve Jobs can be considered a Hero for his innovations in technology, business and science?
the dark side
The Dark Side
  • Jobs never created better conditions for his workers in China and other countries
  • Instead he his behind other industry standards and allowed inhumane conditions to persist
  • These practices where against national laws and against Apple’s own code of conduct
  • Many of these violations continue according to PrakashSethi, Author at the Cargnegie Council of Ethics and affairs
the dark side1
The Dark Side
  • Apple uses it’s power to push people around, and accomplish what it needs to
    • Lower prices on materials
    • Larger spaces and more workers
    • Faster production and intense pressure on workers
    • This is not different than other companies in the industry. However, as industry leaders, Steve Jobs had the opportunity to create a better situation for all workers.
what would zimbardo say
What would Zimbardo Say?
  • Although Steve Jobs tried to make excellent products for customers, many of his decisions were not for others, but for personal satisfaction, and more profit.
    • This shows Jobs is not motivated to help others, nor was he ready to risk his personal safety
a reluctant hero
A Reluctant Hero
  • When given the opportunity to help people in need (his own workers), Steve Jobs was not able to sacrifice some of his income for others
    • Altruism is the trait of helping people just to help them, for no benefit in return
    • Steve Jobs is not altruistic, but egotistical
    • He only wanted to help people (the customer) in order to receive praise, profit, publicity and recognition in the business or technological world
philanthropy or not
Philanthropy or not?
  • Unlike Bill Gates and Mark Zuckerberg, Jobs did not sign a “Giving Pledge.”
  • Steve Jobs philanthropy advisor commented:
  • “He’s gotten a lot of criticism for not giving away tons of money,” Vermilion said. “But I think it’s a bum rap. There’s only so many hours in a week, and he created so many incredible products. He really contributed to culture and society.”
  • Steve Jobs did a lot of amazing things in business and technology
  • He revolutionized certain kinds of products and created a company or brand that everyone reveres
  • He did not try hard enough to improve conditions for his workers
  • We are unsure of how much money he gave to people who needed it more than him
  • We should be very careful when we discuss what leaders or important Icons do and how they should be perceived by the public.