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Authority Figures PowerPoint PPT Presentation

Authority Figures Watched by 1 million people a night News Corp has a market capitalization of $48,000,000,000 DailyKos.com Marcos Zuniga ~ $100,000 a year revenue from advertisements Raised $600,000 in hard dollars so far this year for the democratic party Blog Broken News Rathergate

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Authority Figures

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Authority figures l.jpg

Authority Figures

Watched by 1 million people a night

News Corp has a market capitalization of $48,000,000,000


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DailyKos.com

  • Marcos Zuniga

  • ~ $100,000 a year revenue from advertisements

  • Raised $600,000 in hard dollars so far this year for the democratic party


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Blog Broken News

  • Rathergate

    • Exposed on web community FreeRepublic.com

    • Propagated by blogs to mainstream news

  • Trent Lott

    • John Marshal of TalkingPointsMemo.com kept the story alive until mass media picked it up.

  • John Stewart Skewers Crossfire

    • Crossfire is watched by 865,000 people

    • 1-5 million watched the segment over the internet

  • Gannongate

    • Kossaks (DailKos.com) investigated and broke the story.


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The Dean Campaign

  • 500,000 volunteers self organizing in every state

  • Web real-estate spread over hundreds of mostly unofficial web-sites.

  • Most of ideas and innovation on how to leverage the community came from the bottom up

What we did

  • Turned an asterisk into a front runner

  • Broke primary fundraising records with small dollar donations

  • Created a lasting network of new activists


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Where This Could be Going - South Korea

  • 4X U.S. Broadband Penetration

  • 2/5 most trafficked websites on the net with 1/5 the population of U.S.

  • Biggest Internet News Source in South Korea

  • Almost all their news reporting comes from “Citizen Reporters”

President Roh - Hand Picked by OhMyNews


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Story Time


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DeanSpace

  • Powered

    • Over a hundred grassroots sites

    • Official state web sites

    • Main constituency sites

  • Started as an all volunteer effort by a bunch of kids

  • Created Free / Open Source Software based on the Drupal platform


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Exiting DeanSpace

  • Headaches

    • Who would still want DeanSpace?

    • How were we going to continue building it?

    • Who was going to pay for it?

Silicon Valley to the rescue


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CivicSpace The Organization

  • Build technology as public sector infrastructure

  • Leverage open source community and development to keep things cheap

  • Engage for profit partners to service the platform to the market

  • Save the world


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CivicSpace the Community Organizing Platform

Tools to organize communities

  • Blogging / Community

  • Member management

  • Event organizing

  • Spamming

  • Donations / Commerce

  • Content and data sharing

  • Everything else


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Music for America

  • Organizes 5-15 political events a night at concerts across the country

  • One year or organizing: outreach at 2,132 concerts attended by over 2 million people

  • 40,000 members

  • Full time staff of 7

  • $700 spent on advertising (blog advertisements)

  • All messaging and organizing done through their CivicSpace website


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Supporting CivicSpace

  • CivicSpace will be a self sustaining non profit

  • Partner with Vendors

  • Rails and Verticals

    • CivicSpace Platform - Rails

    • Market Verticals

  • Example Market Verticals

  • Campaigns

  • Bands

  • Churches

  • Schools


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CivicSpaceLabs.org

  • 6 full time employees

  • 150+ organizations use CivicSpace

  • 1.0 is still 5+ months off

  • Very active developer / user community

  • Half a dozen CivicSpace vendors

  • No ASP (TypePad) yet


  • Login