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Student Activity 8 Small company manufacturing cricket bats To sports shops and direct to customers. Publisher of educational textbooks To wholesalers. Bookshops (both High Street and online such as Amazon), direct to schools and colleges and sometimes direct to individual customers.

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Small company manufacturing cricket bats l.jpg
Small company manufacturing cricket bats

  • To sports shops and direct to customers.


Publisher of educational textbooks l.jpg
Publisher of educational textbooks

  • To wholesalers.

  • Bookshops (both High Street and online such as Amazon),

  • direct to schools and colleges and sometimes direct to individual customers.



Computer manufacturer l.jpg
Computer manufacturer

  • To large and small computer shops and general stores such as Dixons, Comet etc.

  • individuals via mail order or Internet ordering. E.g Dell

  • Some sell direct to schools, colleges and other institutions, businesses, government organisations etc by tender.


Knitwear company l.jpg
Knitwear company

  • Clothing stores,

  • seconds will be sold to market traders,

  • some may sell to customers by mail order catalogues.


Cricket bat company l.jpg
Cricket bat company

  • Cricket bat company could advertise in sports shops, have their own area of the store,

  • give away bats as prizes in local cricket club matches,

  • offer bats as prizes in a store in return for filling in name and address on a questionnaire which could then be added to database.

  • Display bats at Trade Fairs.

  • Get lists of cricket clubs and send them information about bats.


Educational publisher l.jpg
Educational publisher

  • Educational publisher could send catalogue to all schools,

  • exhibit at educational fairs,

  • collect e-mail addresses on a web site and e-mail customers about local products,

  • cooperate with wholesalers on special ‘Back-to-School’ offers with special discounts,

  • advertise in magazines which go to schools, etc.

  • Other : sponsorship, logos etc.


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Reports useful to sales

  • Top 10 best customers,

  • sales in each month of the year compared with 2 previous years,

  • monthly turnover by salesperson, by region, or by customer type.


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Reports useful to Marketing

  • Sales figures by product,

  • percentage

  • increase after a special promotion, etc.

  • Competitor promotions


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Reports useful to Accounts

  • Aged debt report showing which customers have overdue accounts.

  • Amount due in current period, over 30 days, over 60 days, over 90 days.


Reports useful to stock control l.jpg
Reports useful to stock control

  • Quantity in stock of each product,

  • Reorder report showing which items have fallen below reorder level,

  • product list with warehouse location of each product.


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