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A strategy for the World Cup & beyond 2010 – “ for our children ’ s children ”. By Gary Bailey and the TomorrowToday.biz team Supporters of making this the best world cup ever!!. Soccer Compared to…. Soccer World Cup 38 Billion in total, 3 billion for the final Cricket World Cup (2003)

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A strategy for theWorld Cup & beyond 2010 –“for our children’s children”

By Gary Baileyand theTomorrowToday.biz teamSupporters of making this the best world cup ever!!


Soccer compared to
Soccer Compared to…

  • Soccer World Cup

    • 38 Billion in total, 3 billion for the final

  • Cricket World Cup (2003)

    • 1.4 billion in total

  • Princess Diana’s funeral (1997)

    • 2.5 billion

  • Rugby World Cup (2003)

    • 3 billion in total , 300 million for the final

  • Sydney Olympics, 2000

    • 30 billion in total , 3.7 billion for 100m final


2010 fifa world cup south africa
2010 FIFA World Cup South Africa”

  • South Africa is the “host nation”

  • The LOC run the event, report to FIFA, 9 Cities meet monthly

  • SA Government requirements

    • BEE compliant, leave social legacy

    • Cities signed contracts – beautify!

  • Tender process transparent

  • It’s an African world cup


Fifa official sponsors
FIFA Official Sponsors

  • 1st Tier – $250M each!– 6 main partners –

    • Sony, Adidas, Hyundai

    • Coke, Emirates, Visa

  • 2nd Tier - $65M – 6 secondary sponsors – often local (may not compete with main partners) - MTN already on board

  • 3rd Tier – 6 suppliers – FNB have joined


The business of the world cup 3 ways to score
The business of the world cup – 3 ways to score!

  • 1) Government Tenders - R410 billion

  • - Stadiums, Airports, Eskom, Transnet - Gautrain

  • 2) Visitors – R9.8 billion

  • food, drink, travel, accommodation

  • 3) LOC/FIFA Tenders – R 2.5 billion 30% to BEE companies


  • Focus on general business opportunities
    Focus on general business opportunities

    • Accommodation – 2hrs B&B’s, tented camps, big business securing lodges

    • Fan Parks – 14 million visitors

    • Services – Ins, financial, logistics

    • Arts and Crafts, Music & Dancing

    • Food/Drink – 3.5 million sausages

    • Temporary Taxis, Hospitality, Security


    Fan parks
    Fan Parks

    • 39 giant screens (300 in total) in Germany – 18 million visitors!

    • Berlin has 2km long fan zone – 500 000 Germany vs Poland

    • Must supply security, food etc

    • Weather – winter , use pubs and clubs?

    • Hosted in Outlying areas–FNB– bus plan?

    • Free to Enter, different levels, green goals



    Upcoming events
    Upcoming events

    • Draw for preliminary (Nov 23 - Dbn) and final competition (Nov 09)

    • Seminar for teams, referees

    • Confederations cup – June 14-28 2009, PE, Bloem, Ellis, Loftus and Rustenburg

    • U17 and U20 world cups

    • FIFA congress, Banquet

    • World cup June 11 to July 11 (SA + 5 Africa)

    • New events:

    • Soccerex – Johannesburg – 3 years


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