Department of Marketing Overview Dr. Wayne D. Hoyer Chairman and the James L. Bayless/William S. Farish Fund Chair for Free Enterprise Teaching Academic Programs #3, Marketing Undergraduate Program, U.S. News and World Report #9, Marketing Graduate Program, U.S. News and World Report
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Accenture: Value Model for RFID Use in the HomeExplore the value of RFID technology in consumers' daily lives and develop a value model for new product development
Emergency Service Partners, LP: Establish Brand MessageEstablish brand message and formulate a plan for implementation and spread
Heinz Frozen Sauces: Market Opportunity Assessment for Frozen SaucesDetermine if and how frozen sauce offerings should be expanded
Accepted Offers for 2005 and 2006 Graduates
Marketing and Brand Management
Johnson & Johnson
Procter & Gamble
October 21, 2005
Philip Morris, FedExKinko’s, Dell, HEB, Accenture
Identification of Broad Level Key Research/Practicum topics such as:
-moving return forward-
-how much consumers are willing to give up
-how to best mollify consumers to accept
-what are consumers concerns to resistance?
-(case historics) similar products/technologies
-enough benefit to keep or change loyalty
-changes purchasing patterns?
-varies by segment?
–is there any consumer pull?
Goal: Host 4 RFID focused projects for the Spring 2006 Semester and follow-up with an end of semester RFID event in which participating companies would attend.
Need input on how to improve process of soliciting more feedback and increasing company involvement
Internships – Class of 2007
Median monthly salary $6,000
Average monthly salary $6,283