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Innovation in Games, Game Network and Social Gaming – Will gaming revolutionise the bottom line of the entertainment industry? 2nd DIGITAL ENTERTAINMENT CONFERENCE Mumbai 11 th November 2008 Top Ten Global Gaming Trends From the New York Games Conference

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Innovation in Games, Game Network and Social Gaming – Will gaming revolutionise the bottom line of the entertainment industry?

2nd DIGITAL ENTERTAINMENT CONFERENCE

Mumbai 11th November 2008


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Top Ten Global Gaming Trends gaming revolutionise the bottom line of the entertainment industry?

From the New York Games Conference

  • Boost your recession immunity: play a game

  • Casual Games: Call it whatever you like, but it’s a $2B+ business

  • The Music Industry may be Dying, but not the Music Genre

  • Girls, Girls, Girls

  • MMOs, Money, and Microtransactions


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Top Ten Global Gaming Trends gaming revolutionise the bottom line of the entertainment industry?

  • Welcome a new buzzword: Freemium!

  • Social Gaming: Going Beyond The Basic’s

  • Everything is a game

  • The future of the console?

  • Steve Does It Again

  • “The gaming industry is the most robust it has ever been, but competition to capture the hearts and time of consumers will become increasingly more difficult.

  • This era’s version of the Depression styled musical extravaganzas of Judy Garland and Mickey Rooney may just be videogames”


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Thank You ! gaming revolutionise the bottom line of the entertainment industry?


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EA Corporate Profile gaming revolutionise the bottom line of the entertainment industry?

Leading publisher across platforms – PC, console, mobile, online

#1 Market Share in North America, Europe, India

FY’09 Fcst Revenue ~US$5B; $1.8B Cash on Hand

9,000 Employees Worldwide; 4900 in Studios

Strong Partnerships: Time Warner, New Line, MTV, Sony, Microsoft, Nintendo, NBA, others

Exclusive Partnerships: FIFA, NFL, ESPN

Distribution > 75 Countries


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Indian Gaming Market 2006-2008 gaming revolutionise the bottom line of the entertainment industry?

Pre 2006 – Nascent Market

  • Primarily PC

  • No global publisher’s direct involvement

    2006-2008 – Gaming Ecosystem Starts Up

  • Booming economy

  • EA, MS and Sony sets up office

  • Launch of consoles – X360, PS3, PSP, Wii

  • Lower pricing on PC and PS2 games

  • Market development activity - distribution, merchandising, marketing and PR

  • Modern retail expansion

  • Online gaming – Level Up, Sify, Games2Win, Zapak, Kreeda


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Indian Gaming Market 2009-2012 gaming revolutionise the bottom line of the entertainment industry?

PC & Console Market will grow rapidly 4-6x driven by

  • Rising urban disposable income => spending on consumer electronic and entertainment devices

  • Indian hunger for entertainment - $5Bn (Rs 20k Crs) M&E market. Gaming @5% = $250MM (Rs 1,000 Crs)

  • Increase in hardware base –currently 10 million home PC’s and 500,000 consoles, growing at 30-35% p.a => base will double every 3 years

  • Falling Prices of hardware and software & market segmentation – entry, handheld, next gen, Nintendo Wii

  • Increase in game software sales – non gamers => casual gamer => social gamer => hardcore gamer

  • Expansion of Modern Retail down the pop strata

    Red Flag

  • Custom duties (>30%) and taxes need to come down


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Indian Gaming Market 2009-2012 gaming revolutionise the bottom line of the entertainment industry?

Online market will take 2-3 years longer to mature BUT will be a larger market eventually. Key drivers :

  • Access

    • Rising high speed broadband penetration >10MM

    • Falling costs of bandwidth < Rs 500 p.m.

    • Internet Game Room upgrades “cool hangouts”

    • Global publishers, local server’s

    • Government push to e-commerce

  • Content

    • Locally (not “Local”) relevant content

    • Global and Indian developers and publishers

    • Active gaming communities

      Red Flag

    • Broadband market needs to be deregulated (similar to NTP 2001)


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Thank You ! gaming revolutionise the bottom line of the entertainment industry?


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