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Promoting a Band on Little Money: An Analysis of Methods and Techniques

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Promoting a Band on Little Money: An Analysis of Methods and Techniques Senior Thesis Jen Tracy-O’Connor Rationale for pursuit: Music distribution through the web Uniqueness of band/Band image Effective Communication Band Image: Connecting What does Fusion like? What do the fans like?

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Presentation Transcript
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Promoting a Band on Little Money:

An Analysis of Methods and Techniques

Senior Thesis

Jen Tracy-O’Connor

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Music distribution through the web

Uniqueness of band/Band image

Effective Communication

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Band Image: Connecting

What does Fusion like?

What do the fans like?

Walk the Walk,

Talk the Talk

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Unique Story

Human Interest

Entertain!

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Effective Communication (w/ the press)

Individual Connections

Know your stuff!

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Press Kit:

Biography

Photos

Upcoming Events

Demo

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Projects:

Putting together a press kit

Making a Bio Video

GET READY TO WATCH THE MOVIE CLASS!!!

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Example of Success

Topic Expert: Bill Kruger

Lisa uses:

- Web + New media

- Defined Image

- Terrific Etiquette

works consulted
Works Consulted

“Approach the Media.” Promote Your Music. 2007. BBC One Music. 28September, 2007.

“Controlling Your Image.” Promotion. 2007. One Music. 28 September2007.

Dubber, Andrew. New Music Strategies: 20 Things You Must Know AboutMusic Online. NewMusicStrategies. 15 September 2007.

Fisher, Jeffrey P. Ruthless Self-Promotion in the Music Industry.Boston: Thomson Course Technology, 2006.

“Put Together a Press Pack.” Promotion. 2007. OneMusic. 28 September2007.

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