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Promoting a Band on Little Money: An Analysis of Methods and Techniques Senior Thesis Jen Tracy-O’Connor Rationale for pursuit: Music distribution through the web Uniqueness of band/Band image Effective Communication Band Image: Connecting What does Fusion like? What do the fans like?

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Promoting a Band on Little Money: An Analysis of Methods and Techniques

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Promoting a Band on Little Money:

An Analysis of Methods and Techniques

Senior Thesis

Jen Tracy-O’Connor


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Rationale for pursuit:


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Music distribution through the web

Uniqueness of band/Band image

Effective Communication


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Band Image: Connecting

What does Fusion like?

What do the fans like?

Walk the Walk,

Talk the Talk


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Unique Story

Human Interest

Entertain!


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Effective Communication (w/ the press)

Individual Connections

Know your stuff!


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Getting Publicity


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Press Kit:

Biography

Photos

Upcoming Events

Demo


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Projects:

Putting together a press kit

Making a Bio Video

GET READY TO WATCH THE MOVIE CLASS!!!


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Example of Success

Topic Expert: Bill Kruger

Lisa uses:

- Web + New media

- Defined Image

- Terrific Etiquette


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Works Consulted

“Approach the Media.” Promote Your Music. 2007. BBC One Music. 28September, 2007.

“Controlling Your Image.” Promotion. 2007. One Music. 28 September2007.

Dubber, Andrew. New Music Strategies: 20 Things You Must Know AboutMusic Online. NewMusicStrategies. 15 September 2007.

Fisher, Jeffrey P. Ruthless Self-Promotion in the Music Industry.Boston: Thomson Course Technology, 2006.

“Put Together a Press Pack.” Promotion. 2007. OneMusic. 28 September2007.


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