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Can You Hear Me Now? Creative Marketing To Your Captive Audience Is The Key to Success. Sewer Service… So easy a caveman could do it!. Just Call Geico Utilities For Your Free Rate Quote. Chad's Sewer Circle. Our Sewers Are GR-R-REAT!. Good Marketing. Project an IMAGE

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Can You Hear Me Now?Creative Marketing To Your Captive Audience Is The Key to Success





Our Sewers Are

GR-R-REAT!


Good marketing
Good Marketing

  • Project an IMAGE

  • BuildSUPPORT(diminish opposition)

  • See your VALUE

  • Prepare for CHANGE


1 st impressions matter
1stImpressions Matter



Impress Them!


Stories not plaques
Stories(not plaques)


Just 3 things
Just 3 Things

  • Simple

  • Personal

  • Memorable


Tell your story or someone will tell a story about you
Tell Your Story (or someone will tell a story about you)



What the heck is in our water supply…

What the heck is in our oxygen supply…

That creates a rainbow effect in a sprinkler?

That allows this type of effect to happen?

Not just around our sun and our moon anymore…

Everywhere we look the visible spectrum is rainbows.

We all know it wasn’t something that happened 20 years ago…

We as a nation have got to ask ourselves what the hell is going on?

This cannot be natural.

I’m just wondering…

Of the metallicized salts…

What is oozing out of our ground

July 6th, 2007… about 4:30pm

But now its happening now.

What is oozing out of our ground?


Someone else told our story is in our water supply…


Know your customer

HOW is in our water supply…

Know Your Customer


Pockets of People is in our water supply…


Use Their Language is in our water supply…


HOW is in our water supply…

Speak to

Their Interests


truth is in our water supply…


HOW is in our water supply…

Be Creative


Just 2 people
Just is in our water supply…2people!


Fill indy speedway in 18 months
Fill Indy Speedway is in our water supply…in 18 Months!!


Let people see themselves in your story
Let People is in our water supply…See ThemselvesIn Your Story


What stories can we tell
What stories can we tell? is in our water supply…


Example: is in our water supply…DrinkingWater Disinfection


Sodium Hypochlorite is in our water supply…


Got Bleach? is in our water supply…


Example: is in our water supply…Oil Recycling and Biodiesel


Our Story is in our water supply…

Biodiesel

Glycerin Soap

Oil Recycling


Kids is in our water supply…


Recycle Used Oil You Will, Young Jedi! is in our water supply…


Teens / College is in our water supply…

Save the Planet!


1 is in our water supply…

$


CENSORED is in our water supply…

Help Us Send OPEC

A Message

Recycle Your Cooking Oil


Adults is in our water supply…

It Could Be YOU!


OIL is in our water supply…

OIL

OIL

OIL

OIL

OIL

OIL

A Thousand Cuts

=

10k customers = 7 drums per month


Let’s is in our water supply…

Talk!


Example: is in our water supply…Effluent Disinfection


Uv disinfection
UV Disinfection is in our water supply…


Example: is in our water supply…Water Line Breaks


We Care About You! is in our water supply…


Review
Review is in our water supply…


Simple is in our water supply…


Simple is in our water supply…

+

Bleach

=



You Can Be A Superhero! is in our water supply…


Memorable is in our water supply…


Memorable is in our water supply…


Memorable? is in our water supply…


Find Your Story! is in our water supply…

Tell Your Story!

Be Your Story!

For a copy of this slideshow,

visit our website www.daphneutilities.com

Information Center / Publications and Media

Rob McElroy, P.E.

(251) 626-2628


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