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Convergent Audiences When Consumers Become Creators AOL: Minister of Fear New Media Focus on: Speed Delivery Platform Mix Revenue Moving Parts US vs. THEM “Me-Too News” More Noise

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Convergent audiences l.jpg

Convergent Audiences

When Consumers

Become Creators

Aol minister of fear http aolsvc news aol com elections article adp id 20040714210209990006 l.jpg
AOL: Minister of Fear

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New Media Focus on:

  • Speed

  • Delivery Platform

  • Mix

  • Revenue

  • Moving Parts

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“Me-Too News”

More Noise

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Attachment, Involvement


Meaningful Information

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Instead focus on:Connections

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Connections consist of:

  • People

  • Relationships

  • Interactions

  • Participation

  • Involvement

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Key News Experiences

  • Looks out for my civic, personal interests

  • Makes me smarter

  • Give me “something to talk about”

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Readership Institute


  • Create experiences

  • Tweak less, innovate more

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Media Participation = Involvement

  • Story Making + Story Telling

  • Constructing + Deconstructing Stories

  • News “Experiences” + News Stories

  • Civic Participation + Civic News

Truthsquading www factcheck org l.jpg

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Future News

Story Making


Story Telling

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Story Making

  • Internal: Consuming stories people make

  • External: Making the stories people consume

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Internal Story Making

How do you

get your news?

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Internal Story Making: Individuals as News Aggregators

  • Newspapers, Headlines, Photos

  • Radio, TV

  • Internet, Blogs

  • Emails

  • Cell Phones

  • Comedy

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External Story Making:Citizen-Created Content

  • Blogs

  • News Exercises

  • Email Correspondents

  • Citizen Journalists

  • HLCMs - Hyperlocal citizens media

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Future News

For Journalists:

Deconstructing Stories

Build the components

that help users

co-author the story

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Future News

News Experiences


News Stories

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Future News

Web site:

  • Not just something you READ

  • Something you DO

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Involvepeople by:

  • Showing + Telling

  • Knowledge + News

  • Entry Points

  • Telling own Stories

  • Inviting Participation

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Chinese Proverb:

  • I hear and I forget.

  • I see and I remember.

  • I do and I understand.

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New News Experiences

  • Blogs

  • Calculators

  • Clickable Maps

  • Searchable Databases

  • Games

  • Web site creation

  • E-Newsletters

  • Choices, Simulations

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Clickable Maps

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Choices exercises

AOL President Match Quiz

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Meaningful Interaction

No Noise

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Click on "Cool Stuff"

and Batten Awards

Kqed s you decide http www kqed org topics news perspectives youdecide l.jpg
KQED’s “You Decide”

P o v s borders air http www pbs org pov borders 2004 air index html l.jpg
P.O.V’s Borders/ Air

Usatoday com sing my song http www usatoday com life graphics new song flash htm l.jpg Sing my Song