Convergent audiences
1 / 68

Convergent Audiences - PowerPoint PPT Presentation

Convergent Audiences When Consumers Become Creators AOL: Minister of Fear New Media Focus on: Speed Delivery Platform Mix Revenue Moving Parts US vs. THEM “Me-Too News” More Noise

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

Convergent Audiences

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Convergent audiences l.jpg

Convergent Audiences

When Consumers

Become Creators

Aol minister of fear http aolsvc news aol com elections article adp id 20040714210209990006 l.jpg

AOL: Minister of Fear

New media focus on l.jpg

New Media Focus on:

  • Speed

  • Delivery Platform

  • Mix

  • Revenue

  • Moving Parts

Us vs them l.jpg


Me too news l.jpg

“Me-Too News”

More Noise

Slide6 l.jpg

Early Interactions:Town Meetings

Slide7 l.jpg

Mock Juries: Civic Journalism

Attachment involvement l.jpg

Attachment, Involvement


Meaningful Information

Instead focus on connections l.jpg

Instead focus on:Connections

Connections consist of l.jpg

Connections consist of:

  • People

  • Relationships

  • Interactions

  • Participation

  • Involvement

Readership institute www readership org l.jpg


Key News Experiences

  • Looks out for my civic, personal interests

  • Makes me smarter

  • Give me “something to talk about”

Readership institute l.jpg

Readership Institute


  • Create experiences

  • Tweak less, innovate more

Media participation involvement l.jpg

Media Participation = Involvement

  • Story Making + Story Telling

  • Constructing + Deconstructing Stories

  • News “Experiences” + News Stories

  • Civic Participation + Civic News

Truthsquading www factcheck org l.jpg


Www followthemoney org l.jpg

Moveon org bush ads l.jpg Bush ads

Fahrenheit 9 ll l.jpg

Fahrenheit 9/ll

Remixes dean s scream l.jpg

Remixes: Dean’s Scream

Future news l.jpg

Future News

Story Making


Story Telling

Story making l.jpg

Story Making

  • Internal: Consuming stories people make

  • External: Making the stories people consume

Internal story making l.jpg

Internal Story Making

How do you

get your news?

Internal story making individuals as news aggregators l.jpg

Internal Story Making: Individuals as News Aggregators

  • Newspapers, Headlines, Photos

  • Radio, TV

  • Internet, Blogs

  • Emails

  • Cell Phones

  • Comedy

Www dailykos com l.jpg

Www andrewsullivan com l.jpg

Www wonkette com l.jpg

Jim romenesko s blog l.jpg

Jim Romenesko’s blog

Cell phone e mail alerts l.jpg

Cell Phone, E-Mail Alerts

Jon stewart s the daily show l.jpg

Jon Stewart’s The Daily Show

External story making citizen created content l.jpg

External Story Making:Citizen-Created Content

  • Blogs

  • News Exercises

  • Email Correspondents

  • Citizen Journalists

  • HLCMs - Hyperlocal citizens media

Technorati election watch 2004 l.jpg

Technorati Election Watch 2004

Www ohmynews com l.jpg

Hlcm hyperlocal citizens media l.jpg

HLCM: Hyperlocal Citizens Media

Slide35 l.jpg

Future news36 l.jpg

Future News

For Journalists:

Deconstructing Stories

Build the components

that help users

co-author the story

Future news37 l.jpg

Future News

News Experiences


News Stories

Future news38 l.jpg

Future News

Web site:

  • Not just something you READ

  • Something you DO

Involve people by l.jpg

Involvepeople by:

  • Showing + Telling

  • Knowledge + News

  • Entry Points

  • Telling own Stories

  • Inviting Participation

Chinese proverb l.jpg

Chinese Proverb:

  • I hear and I forget.

  • I see and I remember.

  • I do and I understand.

New news experiences l.jpg

New News Experiences

  • Blogs

  • Calculators

  • Clickable Maps

  • Searchable Databases

  • Games

  • Web site creation

  • E-Newsletters

  • Choices, Simulations

Calculators l.jpg


Slide49 l.jpg

Clickable Maps

Slide51 l.jpg

Seattle Times: You Build It

Slide54 l.jpg


Slide56 l.jpg

Choices exercises

AOL President Match Quiz

Www projo com l.jpg

Washpost s lean plate club l.jpg

WashPost’s Lean Plate Club

Build connections l.jpg

Build Connections

Meaningful interaction l.jpg

Meaningful Interaction

No Noise

Slide65 l.jpg

Click on "Cool Stuff"

and Batten Awards

Kqed s you decide http www kqed org topics news perspectives youdecide l.jpg

KQED’s “You Decide”

P o v s borders air http www pbs org pov borders 2004 air index html l.jpg

P.O.V’s Borders/ Air

Usatoday com sing my song http www usatoday com life graphics new song flash htm l.jpg Sing my Song

  • Login