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Convergent Audiences When Consumers Become Creators AOL: Minister of Fear http://aolsvc.news.aol.com/elections/article.adp?id=20040714210209990006 New Media Focus on: Speed Delivery Platform Mix Revenue Moving Parts www.j-lab.org US vs. THEM “Me-Too News” More Noise

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Convergent audiences l.jpg

Convergent Audiences

When Consumers

Become Creators


Aol minister of fear http aolsvc news aol com elections article adp id 20040714210209990006 l.jpg
AOL: Minister of Fear http://aolsvc.news.aol.com/elections/article.adp?id=20040714210209990006


New media focus on l.jpg
New Media Focus on:

  • Speed

  • Delivery Platform

  • Mix

  • Revenue

  • Moving Parts

www.j-lab.org



Me too news l.jpg

“Me-Too News”

More Noise




Attachment involvement l.jpg

Attachment, Involvement

=

Meaningful Information


Instead focus on connections l.jpg
Instead focus on:Connections


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Connections consist of:

  • People

  • Relationships

  • Interactions

  • Participation

  • Involvement

www.j-lab.org


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Readership Institutewww.readership.org

Key News Experiences

  • Looks out for my civic, personal interests

  • Makes me smarter

  • Give me “something to talk about”


Readership institute l.jpg
Readership Institute

Recommendations

  • Create experiences

  • Tweak less, innovate more


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Media Participation = Involvement

  • Story Making + Story Telling

  • Constructing + Deconstructing Stories

  • News “Experiences” + News Stories

  • Civic Participation + Civic News


Truthsquading www factcheck org l.jpg
Truthsquading: www.factcheck.org






Future news l.jpg

Future News

Story Making

vs.

Story Telling

www.j-lab.org


Story making l.jpg
Story Making

  • Internal: Consuming stories people make

  • External: Making the stories people consume


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Internal Story Making

How do you

get your news?


Internal story making individuals as news aggregators l.jpg
Internal Story Making: Individuals as News Aggregators

  • Newspapers, Headlines, Photos

  • Radio, TV

  • Internet, Blogs

  • Emails

  • Cell Phones

  • Comedy








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External Story Making:Citizen-Created Content

  • Blogs

  • News Exercises

  • Email Correspondents

  • Citizen Journalists

  • HLCMs - Hyperlocal citizens media






Future news36 l.jpg
Future News

For Journalists:

Deconstructing Stories

Build the components

that help users

co-author the story

www.j-lab.org


Future news37 l.jpg

Future News

News Experiences

vs.

News Stories


Future news38 l.jpg
Future News

Web site:

  • Not just something you READ

  • Something you DO

www.j-lab.org


Involve people by l.jpg
Involvepeople by:

  • Showing + Telling

  • Knowledge + News

  • Entry Points

  • Telling own Stories

  • Inviting Participation

www.j-lab.org


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Chinese Proverb:

  • I hear and I forget.

  • I see and I remember.

  • I do and I understand.


New news experiences l.jpg
New News Experiences

  • Blogs

  • Calculators

  • Clickable Maps

  • Searchable Databases

  • Games

  • Web site creation

  • E-Newsletters

  • Choices, Simulations


Calculators l.jpg
Calculators:

www.j-lab.org


Slide49 l.jpg

Clickable Maps

www.j-lab.org




Slide56 l.jpg

Choices exercises

AOL President Match Quiz





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Meaningful Interaction

No Noise

www.j-lab.org


Slide65 l.jpg

www.j-lab.org

Click on "Cool Stuff"

and Batten Awards


Kqed s you decide http www kqed org topics news perspectives youdecide l.jpg
KQED’s “You Decide”http://www.kqed.org/topics/news/perspectives/youdecide/


P o v s borders air http www pbs org pov borders 2004 air index html l.jpg
P.O.V’s Borders/ Airhttp://www.pbs.org/pov/borders/2004/air/index.html


Usatoday com sing my song http www usatoday com life graphics new song flash htm l.jpg
USATODAY.com: Sing my Songhttp://www.usatoday.com/life/graphics/new_song/flash.htm


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