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Presentation to French Exhibitors Indian Wine market: Trends, Opportunities & Challenges Vikram Achanta 2 nd December 2008

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Presentation to French Exhibitors Indian Wine market: Trends, Opportunities & Challenges Vikram Achanta 2 nd December 2008 Contents Trends Opportunity Conversion Barriers Recommendations Positive Trends Growth of domestic wine industry Evolution of Indian consumer

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slide1

Presentation to French Exhibitors

Indian Wine market: Trends, Opportunities & Challenges

Vikram Achanta

2nd December 2008

contents
Contents
  • Trends
  • Opportunity
  • Conversion Barriers
  • Recommendations
positive trends
Positive Trends
  • Growth of domestic wine industry
  • Evolution of Indian consumer
  • Hospitality industry growth
  • Retail Re-evolution
growth of domestic wine industry
Growth of Domestic Wine Industry
  • 15+ active producers contributing to around a million plus cases
  • Major producers expanding capacities
  • Large players investing in the market – Pernod Ricard, UB Group, Diageo, Moet Hennessy
  • Indian wine companies exporting wine and also making global acquisitions
growth of domestic wine industry india wine challenge 2008
Growth of Domestic Wine Industry – India Wine Challenge 2008
  • 2nd Edition
  • 501 entries from 16 countries with 76 entries from India
  • Mix of International and Indian jury
  • Indian wines – 3 silver medals / 5 other medals
evolution of indian consumer8
Evolution of Indian consumer
  • Evolution over a 10 year period
  • Growth of wine societies and wine clubs
  • Spread into smaller cities also – Pune, Chandigarh, etc.
retail re evolution
Retail re-evolution
  • Liberalized licensing norms
  • Emergence of modern trade
  • Liquor shop chains emerging
  • Modernization of independent retail shops and state controlled retail
retail re evolution travel retail growth
Retail Re-evolution - Travel Retail Growth
  • Airport modernization and establishment of new international airports
  • Dissolution of public sector monopoly and entry of international operators
  • Rapid growth in passenger traffic
  • Intense focus by liquor industry on this segment
hospitality industry growth
Hospitality Industry Growth
  • Growth of food and beverage outlets
    • High quality free standing outlets
    • Growth into tier 2 and tier 3 towns
    • Emergence of specialty outlets
    • Manpower quality improvement
  • Wine Bars emergence with decreased license fees
    • Entry of wine companies – Indage, Sula, UB
contents13
Contents
  • Trends
  • Opportunity
  • Conversion Barriers
  • Recommendations
contents15
Contents
  • Trends
  • Opportunity
  • Conversion Barriers
  • Recommendations
conversion barriers
Conversion Barriers
  • Wine is not for me
  • Wine = Celebrations only
  • I don’t understand wine / can’t pronounce names / read the labels
  • How do I Open the bottle
contents17
Contents
  • Trends
  • Opportunity
  • Conversion Barriers
  • Recommendations
recommendations
Recommendations
  • Make Wine Accessible
  • Catch them young
  • Focus on education
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