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Fly Your Ideas

Fly Your Ideas. 2016. Airbus. PR tool kit. Fly Your Ideas. A passion for aviation and innovation. Contents. Introduction Overview of Fly Your Ideas – the story so far Fly Your Ideas 2017 Objectives Key messages New challenges Structure of the Fly Your Ideas 2017 edition

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Fly Your Ideas

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  1. Fly Your Ideas 2016 Airbus PR tool kit Fly Your Ideas A passion for aviation and innovation

  2. Contents • Introduction • Overview of Fly Your Ideas – the story so far • Fly Your Ideas 2017 Objectives • Key messages • New challenges • Structure of the Fly Your Ideas 2017 edition • New website & Facebook page • A global media and campus campaign • Planned activities • Making Fly Your Ideas a success in your region • Support available • Visual and demographic assets • Timeline • Key contacts • Backup slides

  3. Fly Your Ideas 2016 fly your ideas Introduction

  4. Fly Your Ideas: a biennial global competition Airbus Fly Your Ideas is a biennial global competition, organised in partnership with UNESCO, which challenges students to innovate for the future of sustainable aviation. At Airbus, we’re constantly looking for new, better ways to fly and that’s what Fly Your Ideas is all about.

  5. Airbus Fly Your Ideas: the story so far 4 100+ 600+ Fly Your Ideas 2015 518 teams across 62 countries Countries worldwide Universities taking part Competitions in 2009, 2011, 2013, 2015 15,000+ 70% mix 380+ Male & female, multicultural, multidisciplinary Airbus assessors, mentors & experts Students registered Top Prizes €30,000 and €15,000 A formal partnership with UNESCO 5 key challenges

  6. A unique experience for students, at the heart of the aviation industry Valuable insight into an exciting global industry Employability skills teamwork, project management, communications Apply classroom learning to real world challenges Develop ideas directly with industry experts

  7. Airbus objectives for Fly Your Ideas 2017 A global competition Bringing ideas to life Real industry challenges Business & student interaction World class standard Diversity

  8. Key messages Now in its 5th edition, Fly Your Ideas 2017 was launched in June this year. Round 1 runs from 7 September to 25 November 2016 and we’d like as many teams as possible from your region to enter. • The competition is a unique opportunity for students around the world to put their classroom knowledge to the test against real industry challenges. • We’re encouraging teams to be as diverse as possible, as we know that diversity is a driver of innovation and performance and want to inspire students from all profiles and backgrounds about our exciting industry.

  9. Business Models Fly Your Ideas 2017: 5 industry challenges • Flight Operations • Manufacturing • Passenger Experience • Design Engineering What else could be done with aircraft other than transportation? How can big data be used to improve efficiency of flight operations? How can new processes or layouts ease passenger boarding and disembarking, whilst increasing capacity for luggage? How can artificial intelligence support aircraft design and/or manufacturing? How can manufacturing be disruptively improved to reduce waste and ensure the sustainability of resources?

  10. Launch Structure of the Fly Your Ideas 2017 edition: 3 rounds and a final • Round 1: ideas collection • Round 2: ideas development • Round 3: final • 5 challenges proposed • Students sign up • Students submit ideas in teams • Airbus experts support • 50 teams selected • Airbus mentors assigned to teams • 5 finalist teams • Prototypes created • 1 winner & 1 runner-up Assessment Assessment June 2016 Sept. 2016 Jan. 2017 April & May 2017

  11. New Fly Your Ideas website • Key features • Sleek & updated design • Easy registration/login process • New features from Round 1 • Expert community – students get to interact with dedicated Airbus Experts for each of the 5 challenges • Create a team – students who have registered get to create their team • Round 1 brief & questionnaire will become available

  12. Fly Your Ideas Facebook page • Facebook Page • http://www.facebook.com/AirbusFlyYourIdeas/ • The online community where Fly Your Ideas participants get the chance to interact with each other, find team mates, ask questions and spread the news about this great opportunity • Like & share on your local social media networks!

  13. Fly Your Ideas 2016 fly your ideas A Global Media and Campus Campaign

  14. Planned activities Campus communications campaign – a focus on 50+ key target universities Mailings to previous Fly Your Ideas participants Communications via Airbus networks (Engineering, AGUPP, Innovation Catalysts, Environment & HR) Internal communication (Hub) Social media – posts in English, however local language can be provided upon request Leverage events where Airbus has confirmed presence (e.g. WEEF/GEDC Seoul, Korea, November 2016 – part of Employment Marketing events calendar)

  15. Target countries for Fly Your Ideas 2017 • Argentina • Australia • Brazil • Chile • China • Colombia • Ethiopia • France • Germany • Indonesia • Japan • Kenya • Malaysia • Mexico • Rwanda • Singapore • Spain • UK • USA

  16. Target Universities / Europe * AGUPP unis

  17. Target Universities / Americas * AGUPP unis

  18. Target Universities / Asia * AGUPP unis ** managed locally

  19. Target Universities / Africa

  20. Making Fly Your Ideas a success in your region • Targeted media relations adapted to local market • Leverage innovation / employability skills / entrepreneurship / university-business relations angles according to local priorities • Leverage success stories / testimonials from past participants, finalists, mentors, academic mentors from your region • Leverage UNESCO relationship for local third party quote / event • Targeted education outreach • Outreach to your local universities where you have existing contacts (in coordination with Employment Marketing where present) • Outreach to relevant students associations and networks • Share posts and news via local SM channels (if any) and direct traffic to Fly Your Ideas web and Facebook page

  21. Support available One to one briefings on countries or regions organised with the project team Local stats for past editions (2009-2015) Contact details of previous finalists and other participants in your region, Airbus people involved, Academic mentors of finalist teams in your region Education media outreach (regional & global) In the Fly Your Ideas community on the HUB, a tool kit is available (poster, flyer, leaflet…)

  22. Visual and demographic assets • Documents • Backgrounder – can be found here • Q&A document – can be found here • Visual assets * • FYI infographic – can be found here • Credit card flyer – can be found here • Poster – can be found here • Leaflet – can be found here • Videos from the launch and past editions – watch them on YouTube and here • Photo gallery – will be available on the website from September • Demographic assets ** • Stats doc of FYI 2009 - 2015 – we can provide detailed info on any country in your region* • (see example on following slide) *All the collateral could be provided with a 5mm bleed for printing **Provided that we have had participants in the past from that country

  23. Airbus Fly Your Ideas 2016-2017 Timeline 31st May 2016 Launch at Innovation Days Registration opens & challenges announced 7 Sept 2016 - 25 Nov. Campus campaign Engaging students to enter competition Round 1 Students to submit ideas 5 online expert communities support students Dec 2016 Down selection Assessment: 50 teams chosen for Round 2 Jan 2017 Round 2 Round 2 opens in Jan 50 teams start working with Airbus Mentors March 2017 Down selection Round 2 closes end March Assessment: Selection of 5 finalists April 2017 Round 3 Round 3 opens beg. April 5 finalists work onsite with Airbus on prototyping Jury announced May 2017 Final Round 3 closes end May Final event 1 winner & 1 runner up chosen by Jury May 2016 Voting for challenges Internal comms campaign to run for 10 days to vote for challenges (HUB) April 2016 Identifying challenges Select themes and engage with key Exec members to generate challenge shortlist

  24. Key contacts Where to go for help? General enquiries: • Email: uni@airbus-fyi.com PR/Media-related enquiries: • Via your Airbus PR network • Email: press@airbus-fyi.com Petrus Communications • CallLaura Alistar on +40735 859 895 (European day-time) • Email: laura@petruscommunications.com • We’ll reply within the hour if possible + no longer than 24 hours Airbus Fly Your Ideas team • Karine Affaton: FYI Project Manager • Email: karine.affaton@airbus.com • Office: +33 (0) 561181746

  25. Fly Your Ideas 2016 fly your ideas Back-up Slides

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