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Casual Games Panel Game Developers Conference San Jose, CA March 8, 2003 Dave Rohrl Senior Producer, EA Online John Vechey Founder, PopCap Games Steve Meretzky Creative Content Director, WorldWinner.com Jupiter Media Metrix study October 2001 Jupiter Media Metrix study October 2001

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Casual Games PanelGame Developers ConferenceSan Jose, CAMarch 8, 2003

Dave Rohrl

Senior Producer, EA Online

John Vechey

Founder, PopCap Games

Steve Meretzky

Creative Content Director, WorldWinner.com



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Jupiter Media Metrix studyOctober 2001

  • GameUnique Users

  • 1. Solitaire 46.7 million

  • 2. Freecell 21.3 million

  • 3. Hearts 6.6 million

  • 4. Minesweeper 5.4 million

  • 5. Spider Solitaire 4.6 million

  • 6. MS Ent. Pack 4.2 million

  • 7. 3D Pinball 2.6 million

  • 8. The Sims 1.6 million

  • 9. Snood 1.5 million

  • 10. Slingo 1.5 million


Jupiter media metrix study october 20014 l.jpg
Jupiter Media Metrix studyOctober 2001

  • GameUnique Users

  • 1. Solitaire 46.7 million

  • 2. Freecell 21.3 million

  • 3. Hearts 6.6 million

  • 4. Minesweeper 5.4 million

  • 5. Spider Solitaire 4.6 million

  • 6. MS Ent. Pack 4.2 million

  • 7. 3D Pinball 2.6 million

  • 8. The Sims 1.6 million

  • 9. Snood 1.5 million

  • 10. Slingo 1.5 million

  • *** 9 out of 10 are casual games ***


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Casual Gamers: a definition

A person that:

  • does not self identify as an avid computer, online, or console game player

  • does not spend more than $200/year on computer, console, or online games or related purchases

  • is not conversant with most videogame genres or design conventions

  • typically does not list gaming as one of their primary pastimes


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Casual Games: a definition

A game that:

  • favors accessibility over depth

  • provides a sense of a fairly complete experience in a relatively short time span

  • exploits some familiar mechanics or interface to create an unique experience

  • has more of a focus on offering immediate rewards than core games

  • focuses more on limiting player frustration than core games


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[John Vechey demos:

Bookworm – PopCap

Ningpo Mahjong – PopCap]


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[Dave Rohrl demos:

Ricochet – Reflexive Entertainment]

Gutterball 3D – Skunk Studios]


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[Steve Meretzky demos:

Tri-Scraper – Prizegames.com

Blockwerx – WorldWinner.com]


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Genres of Casual Games

  • Word

  • Card

  • Puzzle/Strategy


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Genres of Casual Games

  • Word

  • Card

  • Puzzle/Strategy

  • Casino



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Genres of Casual Games

  • Word

  • Card

  • Puzzle/Strategy

  • Casino

  • Classic Arcade


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AironixAxySoft



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Genres of Casual Games

  • Word

  • Card

  • Puzzle/Strategy

  • Casino

  • Classic Arcade

  • Trivia


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YouKnowIt!Zone.com


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Strike A MatchBoxerjam.com


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Genres of Casual Games

  • Word

  • Card

  • Puzzle/Strategy

  • Casino

  • Classic Arcade

  • Trivia

  • Sports


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BowlingSkyworks


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8-Ball PoolWorldWinner.com


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Genres of Casual Games

  • Word

  • Card

  • Puzzle/Strategy

  • Casino

  • Classic Arcade

  • Trivia

  • Sports

  • Classic Board


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ChessYahoo.com



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Casual Games: Revenue Models

  • “Sure, more people play casual games than core games, but players won’t pay for casual games.”

  • “There’s no way to make money making casual games.”



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Casual Games: Revenue Models

  • Retail channel

  • Ad-supported


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Casual Games: Revenue Models

  • Retail channel

  • Ad-supported

  • Downloadables


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Casual Games: Revenue Models

  • Retail channel

  • Ad-supported

  • Downloadables

  • Pay-to-play


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Casual Games: Revenue Models

  • Retail channel

  • Ad-supported

  • Downloadables

  • Pay-to-play

  • Skill games/cash prizes


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Casual Games: Revenue Models

  • Retail channel

  • Ad-supported

  • Downloadables

  • Pay-to-play

  • Skill games/cash prizes

  • Advertainment


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Casual Games: Revenue Models

  • Retail channel

  • Ad-supported

  • Downloadables

  • Pay-to-play

  • Skill games/cash prizes

  • Advertainment

  • Bundling



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