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Agenda. Broad Strokes CRM Web 2.0 Open Source Nitty Gritty CMS Blogging, vlogging , podcasting RSS Social Networking Second Life Discussion. Social Networking. What it is:

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Agenda

Agenda

  • Broad Strokes

    • CRM

    • Web 2.0

    • Open Source

  • Nitty Gritty

    • CMS

    • Blogging, vlogging, podcasting

    • RSS

    • Social Networking

    • Second Life

  • Discussion


Social networking

Social Networking

  • What it is:

    • User-populated Web sites (highly specialized, complex CMS) that allow people to connect to each other, and share personal or professional information online


Social networking1

Social Networking

  • What it claims to be:

    • The new (and primary) way you’ll meet anyone important. Ever. And if you’re not part of an online community you’ll never be popular.

  • …which translates into:

    • Best-case scenario: a way to keep in touch with people you care about; a mechanism for identifying how you’re connected to others (for work or play).

    • Worst-case scenario: a Web site you create a profile on and then forget about, never visiting again, but sometimes receiving spam from their sponsors.


Camt artsnetportals0workshopsbbli tech 3

Friendster – where it all started


Camt artsnetportals0workshopsbbli tech 3

MySpace


Camt artsnetportals0workshopsbbli tech 3

Facebook


Camt artsnetportals0workshopsbbli tech 3

LinkedIn


And don t forget social bookmarking

…and don’t forget Social Bookmarking!

  • del.icio.us

  • Digg


Agenda1

Agenda

  • Broad Strokes

    • CRM

    • Web 2.0

    • Open Source

  • Nitty Gritty

    • CMS

    • Blogging, vlogging, podcasting

    • RSS

    • Social Networking

    • Second Life

  • Discussion


Second life

Second Life

  • What it is:

    • A “virtual world” online. 3D, spatially-oriented, user-built.

    • Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commodities

    • To interact, you create an “Avatar” who travels through the time-space of Second Life.


Onsite technology

Onsite technology


Agenda2

Agenda

  • Broad Strokes

    • CRM

    • Web 2.0

    • Open Source

  • Nitty Gritty

    • CMS

    • Blogging, vlogging, podcasting

    • RSS

    • Social Networking

    • Second Life

  • Discussion


Discussion

Discussion

  • Opportunities for the arts

    • Content rich field

    • Opinion-generating content

    • Strong dialogue = engaged participants

    • Increased potential to grow donor base

    • New ways to engage younger audiences

    • Increased “face time” through multiple channels

    • Increased brand penetration (toothpaste)

  • Draw-backs

    • Time / resources / staff investments

    • Scope creep


Resources

RESOURCES

  • www.Idealware.org – articles, webinars

  • www.NTEN.org – articles, webinars, conference, online forums,

  • www.NPower.org – consulting

  • www.TechSoup.org – discounted software, articles, services

    CAMT resources:

  • www.artsnet.org/camt - products, services, articles, links

  • www.TechnologyInTheArts.org – conference, blog, podcast


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