Art 127 graphic symbolism
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art 127 :: graphic symbolism week 5 :: b :: in-class examples Canon logo http://www.canon.com/about/mark/index.html http://www.canon.com/about/mark/origin.html http://www.canon.com/about/mark/transit.html :: today’s agenda in-class demonstration Manipulating shapes in-class activity:

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In class examples l.jpg
:: in-class examples

  • Canon logo

    • http://www.canon.com/about/mark/index.html

    • http://www.canon.com/about/mark/origin.html

    • http://www.canon.com/about/mark/transit.html


Today s agenda l.jpg
:: today’s agenda

  • in-class demonstration

    • Manipulating shapes

  • in-class activity:

    • work on the initials assignment

      • work on your sketches

        • work digitally in Illustrator


Homework l.jpg
:: homework

due next week :: 9.27.05

  • “Lettermark”*

    • purpose/objective:

      • To understand the demands of developing and executing a mark that is based on letterforms and to incorporate curves.

      • To experiment with negative/positive space relationships.

      • To explore the concept of reduction while designing a mark.

    • assignment: Focusing on contrast and figure/ground relationship (positive and negative shapes), design a visually interesting logotype that intergrates the initials of your first and last na,es (two letters) into a unified whole. The letters should be based initially on these five typefaces: Garamond, Baskerville, Bodini, Century Expanded, and Helvetica. The lettermark must contain curves and the letter must “read” in consequtive order: first initial first, then the last initial. You may incorporate either serif or sans serif, uppercase or lowercase, roman or italic, condensed or expanded, bold of light, or a combination of any two. Black and White only.

    • format: Execute one design for each of the above themes.

      • sketches: black and white only (no pencil; black marker is ideal); any size sketch is ok – the ideal is to have one sheet of paper with multiple squares/sketches on it; use black marker on white paper; 8.5” x 11” paper will work fine)

      • final lettermark design in two formats: to be handed in digitally as both an illustrator file (.ai) and an image (.gif); document setup: CMYK, 8.5” x 11”)

  • *assignment adapted from:

    • Susan Merritt’s Lettermark assignment – San Diego State Universitysource: Resnick, Elisabeth. Design for Communication: Conceptual Graphic Design Basics. Hoboken, NJ John Wiley & Sons. Pp.43-48


Post mortem l.jpg
:: post mortem

  • How smoothly did today’s class run?

  • What slowed us down?

  • What did we skip over?

  • How can we be more efficient in the future?


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