商务英语 Unit 4 Troubleshooting

商务英语Unit 4 Troubleshooting 教材：新视野商务英语（上）

Unit 4 Troubleshooting • Objectives • Key vocabulary • Lead-in • Language focus • Skills • Business communication • Homework

Objectives When the learners finish learning this unit, they should be able to • Dealing with various problems in doing business or solving the problems on business • Collecting information on troubleshooting

Language focus • Should, ought to : making recommendations • Pronunciation: polite intonation

reputation Past problem: The company’s ________was in danger Solution: Recruit ______________ The strategy: ● Make the agency well-known. ● Persuade _________________ to join the agency. ●Reduce _____ and improve ________ ●Not represent model ________________ ●Not represent models _____________ ________________________ The results: ●__________________ join the company ● The company has more __________ ●The company makes more _________ Jonathan Phang (new MD) Lead-in 1. Models from other agencies profits costs who aren’t making money Excellent models clients money

1 4 6 3 2. strengths weaknesses 7 2 5 8 opportunities threats 10 9

Skills • Writing: clauses of purpose • Reading: Ford’s spy team • Listening: project management and troubleshooting

Key vocabulary 1.goal: • 球门 e.g. He kicked the ball into the goal. • 进球得分 e.g. He scored a goal. • 目标，目的 e.g. The company has achieved all its goals this year. Her goal is a place at university. 她的目标是在大学任教。

2. strategy: 策略，计谋 e.g. I think we have worked out a strategy for dealing with this situation. • outsider: 局外人，外人 insider: 圈内人，知内情者 4. consultant: 顾问 e.g. a consultantto a software firm management consultant: 管理顾问 5. SWOT analysis: SWOT 分析 S: strength 优势 W: weakness 弱势 O: opportunity 机会 T: threat 威胁

Should and ought to ( recommendations ) Use: We use should and ought to recommend change, or to give advice. • You ought to hire a management consultant. • They should listen to women’s views. • You shouldn’t try to change the things you can’t change. • You ought not to postpone the meeting. • What should we do? /What ought we to do? • Should we change our code of practice ? • Ought we to change our code of practice? 1

Form: Should + infinitive without to (should +不带to的不定式) Ought to + infinitive without to (ought to +不带to的不定式) 2

！注意： • We do not usually use ought to for questions. ought to 通常不用于疑问形式，疑问句中用的是should. e.g. He ought to go. Should he go? 2.Modal verbs never change their form. We do not add s in the 3rd person singular form, or tense markers with modal verbs. 情态动词的形式永远不变，第三人称单数后面不加s, 情态动词也没有时态的标记。 e.g. He shoulds solve the problem. 3

Pronunciation: Polite intonation • They should take women more seriously. • They should fit car phones. • The adverts should give more information.

spy Women’s marketing panel Reading: Ford Motor Company has a ________ team called the International ________________ The team has ____ members and is made up of British ___________________ and other from ____ European countries. Their purpose is to visit dealers to check that ____________ take women’s views and experiences seriously because women buy _____ out of every ____ cars in Britain. The team write ______ for ______________ so that they can make recommendations for the future. 16 Women Ford workers 9 Their products and service 4 10 reports Senior management

Writing: clauses of purpose 目的壮语从句 Use Clauses of purpose answer the question why? Or what for? They are subordinate clauses. We are doing it now to avoid problems in the future. I need to reduce costs in order to keep within the budget. I need to reduce the costs in order not to go over budget.

Form to + infinitive (to + 不定式) in order (not) to + infinitive in order (not) to + 不定式 so that + subject + verb so that + 主语 + 动词 in order that + subject + verb in order that + 主语 + 动词

Negative 否定形式 • The negative of to is in order not to. to的否定形式是in order not to. e.g. I’ll write it down in order not to forget it. 2. To make a negative of so that and in order that, we must change the second clause. So that 和in order that 的否定形式必须改变第二个分句。 e.g. We are buying new software so that we won’t have to do so much paperwork.

Homework: • What do you understand by the term troubleshooting? • What can you do to avoid problems? • What sort of analysis can you do to assess a company’s situation? • What verbs can you use to make recommendations? • Why are you learning English?

money time cost waste Listening • Business is competitive in terms of ______ and _______. • Problems can ______ money and _____ time. • At the beginning of a project often people don’t ________________. • Planning helps to make sure that everybody ______________________. • In a project everybody should make sure that they ___________________ and anticipate problems. • It is important that a project team ________ well. • You should try to have a ___________ spirit in a project. • In order to avoid problems you should be ________ about the number of people working on the project, the ______ and the _______ of the project. • When you put pressure on a project you_____________. Plan effectively Understand his or her role ask the right questions communicates democratic realistic size cost Create problems

商务英语 Unit 4 Troubleshooting