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Essential Data for Admissions Advisers. September, 2011 Reuben Ternes , OIRA. Overview. Presentation in 6 Parts Introduction to OIRA Part I: FTIAC Growth Part II: Recruitment Data Part III: The Importance of Transfer Students Part IV: Comparing OU to National Data

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Essential Data for Admissions Advisers

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Essential Data for Admissions Advisers

September, 2011

Reuben Ternes, OIRA


  • Presentation in 6 Parts

    • Introduction to OIRA

    • Part I: FTIAC Growth

    • Part II: Recruitment Data

    • Part III: The Importance of Transfer Students

    • Part IV: Comparing OU to National Data

    • Part V: Academic Success Indicators

What does OIRA do?

  • Tracks and projects enrollment

  • Reports to federal agencies (IPEDS)

  • Official record keeper for large amounts of university data

  • Analyzes policy decisions

    • i.e. Is it a good policy to encourage students to take 16 credits their first semester, regardless of their ACT score? What will happen to our retention rates if we change our admission requirements?

  • Reports graduation rates, retention rates, etc.

  • Gathers and reports on various student surveys.

  • …and much much more…

OIRA Website


  • Lots of potentially useful info on the website:

    • New student profiles

    • Enrollment data, current and historical

    • Ad hoc reports

    • Retention and Graduation Rate Data

    • NSSE Data

    • Assessment data and links

    • PowerPoint Presentations (including this one)

FTIAC Growth

Part I

Historical FTIACs Numbers 1998 - 2011


Challenges to FTIAC Growth

Understanding the Projections

  • There are two major obstacles responsible for the gap between the 2020 goal and the steady state projections

    • 1). High School Demographics

    • 2). Current Market Share

2010 OU-FTIACs by County

Market Share, 2010 vs. 2004

FTIAC Growth: good and bad news

  • Bad News for FTIAC Enrollment

    • High school graduates are down

      • We will need to do more with less

    • Over 80% of our FTIACs come from only 3 counties

      • Our market share in other counties is low and/or non-existent.

  • The Good News for FTIAC Enrollment

    • The decline in projected high school students is slightly less severe in Oakland and Macomb counties (at least for the next few years).

    • These are the counties where we have the highest market share.

Recruitment Data

Part II

High Schools with Most FTIACs

Yield by HS GPA

  • Yield: the probability that an applicant will enroll.

  • Many variables are correlated with yield

    • HS GPA

    • ACT scores

    • Plus many others.

  • The relationship between HS GPA and yield follows a non-obvious (and non-linear) pattern.

Yield by HS GPA for Fall 2010

Switching Focus: The role of the Transfer Student

Part III

Part III: Transfer Data

  • New students = FTIACs + New Transfers

    • 2311 new FTIACs in 2010

    • 1825 new transfer students in 2010

  • This Year:

    • FTIACs up 3%

    • Transfers up 5%

    • Official count is not until the end of September, so these numbers may fluctuate.

Where do our transfer students come from?

Transfer Student Profile (Fall 2009)

  • Approximately 66% come from 2-year colleges while 33% come from 4-year institutions.

  • Over 25% were under the age of 22.

    • 32% are over the age of 26.

  • 63% were full-time.

  • Most students had a GPA of a 2.5 or higher from their former institution.

    • Half had a GPA of 3.0 or higher.

Similarities and Differences: Comparing OU to National Data

Part IV


  • OU has two major student surveys through OIRA.

    • CIRP (freshmen only)

    • NSEE (freshmen and seniors)

    • Results for both are available on:

  • These surveys give us information about our student body.

    • How many hours they work?

    • How difficult they find courses to be at OU

    • How much money their parents make

    • How often they drink

    • Why they choose OU

    • Etc…

  • Mostly, we find that OU is similar to other institutions. However, there are some differences.

Important Reasons to Select OU

The Importance of Keeping Up to Date with Politics

Marijuana Should Be Legalized

Drank Beer During High School Year

More than 15 Hours per Week Working Off Campus

Time Spent Preparing for Class

“The Environment Emphasizes Spending Significant Amounts of Time on Academic Work”

Academic Success Indicators

Part V

Percentage of Full Time FTIACs with 1st Semester GPAs Less than 2.0

Retention to Second Year

Graduation by 1st-term Credits

6-Year Graduation Rate by ACT Score

6 Year Graduation Rate by HS GPA

First Year Retention Rate by ACT Score

First Year Retention by HS GPA


  • What questions do you have for me?

  • What questions do you have for OIRA?

  • What data do you use on a regular basis?

  • What information do you need?

  • What tools do you need to turn your data into information?

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