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What Are We Actually Doing This Week?. Deepen the local Hawaiian experience for visitors. empathize: what?. empathize: what ?. W hen you feel what the other person is feeling. When you can mirror their expression, their opinions, and their hopes. empathize: why?.

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empathize: what?

When you feel what the other person is feeling.

When you can mirror their expression, their opinions,

and their hopes.




empathize:why?

to discover people’s expressedand latent needs so that you can meet them through your design solutions.


empathize:how?

without judgment

with a beginner’s eyes

with curiosity

optimistically

respectfully


empathize:how?

  • immerse

  • observe

  • engage


immerse yourself in the situations and experiences your user has


empathize:how?

  • immerse

  • observe

  • engage


observe what your user is doing,

how s/he is doing it,

and what prompted the behavior


empathize: how?

  • immerse

  • observe

  • engage


what :: how :: why

whatis this person (or persons) doing?

Notice what is happening both with the person and the context he/she is functioning within.

how are they doing it?

pretend you are describing the picture to someone

not looking at it.

whyare they doing it this way?

take a guess. start to form a story. then ask.


empathize:how?

seek stories

talk about feelings

ask “why”


empathize is NOT:

Thinking you are a user and can design from your experience

Asking your user to design for you


empathize:how?

seek stories

talk about feelings

ask “why”

capture your findings


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